Catch Creation

Creative Strategist

• Develop ad angles, hooks, and concepts rooted in customer pain points, reviews, UGC, and competitor research
• Translate product features into clear, compelling value propositions
• Build and maintain creative frameworks (problem → solution → proof → CTA)
• Analyze creative performance and identify winning patterns
• Diagnose why ads succeed or fail
• Monitor creative fatigue and recommend iterations or refreshes
• Write actionable creative briefs for designers, editors, and creators
• Direct visual structure, messaging flow, hooks, CTAs, and platform placement
• Ensure brand alignment while prioritizing conversion
• Design structured creative testing plans
• Control variables to isolate learnings
• Document insights and turn them into repeatable systems
• Collaborate with media buyers, UGC managers, designers, and editors
• Align creatives with landing pages, offers, and funnel strategy
• Support scaling decisions with creative insights
• Measure success through winning creative speed, CPA and ROAS improvements, winning creative spend allocation, reduced creative fatigue, and repeatable learnings