Brand Marketing Manager

Catena

. Take ownership of brand development across social media, publications, events, campaigns and CRM .

Posted 11/3/2026full-timeGzira • MaltaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management and marketing communications, with a strong focus on content creation, audience engagement, and event coordination. Proficient in leveraging AI-assisted marketing tools while ensuring brand integrity and effective communication.

Highest-signal resume keywords

Brand ManagementContent CreationEvent CoordinationB2B MarketingIGaming Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingEditingSocial Media ManagementContent ProductionCampaign PlanningBudget ManagementAudience InsightsBrand PositioningMessaging FrameworksVisual Identity Application

Soft Skills

Proactive ApproachSound JudgementOwnershipCommunication SkillsRelationship Building

Tools & Technologies

AI-Assisted Marketing ToolsCRM SystemsMarketing Calendar SoftwareSocial Media Platforms

Industry Keywords

IGamingMedia LandscapeCommercial RelationshipsPublic RelationsThought Leadership

About the role

Key responsibilities & impact

Take ownership of brand development across social media, publications, events, campaigns and CRM
Define and refine traffiqX’s brand positioning, personality, tone of voice and key messages
Lead a brand cohesion review across social channels, the platform, sales materials and events
Create brand guidelines, messaging frameworks and reusable templates
Guide consistent application of visual identity and messaging
Coordinate communications approvals to meet brand standards and applicable advertising requirements
Develop and grow traffiqX’s LinkedIn, X and Instagram presence, with LinkedIn as the main B2B channel
Build a platform-specific content roadmap covering product updates, industry commentary, partnerships, event coverage and team stories
Brief, review and refine content produced through AI-assisted marketing workflows
Coordinate visuals and video with internal teams and creative partners
Develop and deliver a PR and external communications plan
Build relationships with journalists, editors, publications and industry partners
Secure opportunities for articles, interviews, podcasts and thought leadership
Write and edit press releases, company announcements and articles
Translate product developments and partnerships into clear, engaging stories
Plan and deliver traffiqX’s presence at conferences, exhibitions, launch parties and other events
Manage event budgets, suppliers, timelines and logistics
Coordinate event materials and communications, including presentations, banners, one-pagers, promotional content, live social coverage and follow-up activity
Plan and deliver coordinated campaigns across social media, publications, events and CRM
Manage occasional paid social activity within agreed budgets
Maintain a shared marketing calendar covering campaigns, events, publication deadlines, social content and CRM activity
Coordinate internal contributors and external partners
Report monthly on progress and agreed KPIs
Use campaign results, audience insights and feedback to recommend improvements
Work closely with product, commercial and leadership teams to ensure consistent brand touchpoints

Requirements

What you’ll need

At least 4 years of relevant experience in brand management, marketing communications or a similar role, including experience within the iGaming industry
Understanding of iGaming audiences, commercial relationships and the media landscape
Ability to combine strategic brand thinking with hands-on content creation and delivery
Excellent English copywriting and editing skills, with the ability to communicate product benefits clearly
Hands-on experience managing social channels, producing content and growing relevant audiences
Experience working with publications, media contacts or external communications partners
Experience coordinating conferences and events, including budgets
Proactive approach, sound judgement and confidence taking ownership from initial idea through to delivery
Confidence working with AI-assisted marketing tools while maintaining editorial quality, accuracy and brand integrity
B2B marketing or communications experience, particularly with operators, publishers or commercial partners

Benefits

Comp & perks

Hybrid work arrangement
Full-time employment