Google Ads & Paid Search Specialist

Catena

. Manage Google Ads accounts end to end for B2B lead generation campaigns .

Posted 10/22/2026full-timeRemote • Mexico, Colombia, Peru, Dominican Republic, Brazil, ArgentinaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Google Ads campaigns for B2B lead generation, with a focus on optimizing performance metrics such as Cost Per Lead and Customer Acquisition Cost. Proficient in collaborating with sales teams to translate feedback into actionable campaign strategies and utilizing project management tools for effective deliverable tracking.

Highest-signal resume keywords

Google Ads ManagementB2B Lead GenerationCost Per Lead ReductionGoogle Analytics 4CRM Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword ResearchBidding StrategyAd Copy OptimizationPerformance ReportingCampaign Structure Management

Soft Skills

Data-Driven Decision MakingCollaborationCommunication

Tools & Technologies

Monday.comGoogle Analytics 4Looker StudioHubSpotSalesforce

Industry Keywords

Luxury HospitalityCommercial MarketsHigh-Ticket Sales CyclesLead QualityMQL/SQL Feedback

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Manage Google Ads accounts end to end for B2B lead generation campaigns
Optimize bidding, campaign structure, and ad copy to lower Cost Per Lead and Customer Acquisition Cost
Expand keyword research into luxury hospitality and commercial markets
Coordinate landing page updates with the team to improve conversion rates
Join internal sales calls and strategy sessions to learn customer needs and buying cycles
Identify and test new keywords, audience segments, and vertical opportunities based on sales input
Translate sales feedback into campaign changes and new channel proposals
Track and report campaign performance against lead volume and cost targets
Share data-backed recommendations with leadership on a regular cadence
Run structured tests and document results to drive continuous improvement
Plan and track deliverables in Monday.com or a similar project management tool
Update the decision-maker and HR contact on priorities, progress, and blockers across time zones

Requirements

What you’ll need

3+ years of hands-on Google Ads management, including 2+ years in B2B lead generation (not e-commerce or B2C)
End-to-end campaign ownership: keyword research, bidding strategy, ad copy, budget management, and performance reporting
Documented Cost Per Lead and Customer Acquisition Cost reductions on CV, with specific percentages or figures
Experience running campaigns targeting commercial or enterprise buyers with consultative or high-ticket sales cycles
Direct work with a sales team, such as using lead quality or MQL/SQL feedback to adjust keywords and audiences
Hands-on use of a project management tool (Monday.com, Asana, Trello, or ClickUp)
English at C1+ CEFR level (client-facing fluency required)
Prior exposure to luxury goods, hospitality, or high-end commercial products
Google Analytics 4 and Looker Studio reporting experience
CRM experience (HubSpot, Salesforce, or Zoho) for tracking lead quality
Experience moving Google Ads management from an external agency to in-house

Benefits

Comp & perks

Competitive Salary: Based on experience and skills
Remote Work: Fully remote—work from anywhere
Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
Generous PTO: In accordance with company policy
Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
Direct Mentorship: Guidance from international industry experts
Learning & Development: Ongoing access to resources for professional growth
Global Networking: Connect with professionals worldwide