Influencer Marketing Specialist

Catena

. Develop and implement influencer strategy across key markets .

Posted 9/17/2026full-timeGzira • MaltaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing influencer strategies, sourcing and onboarding gaming and sports influencers, and optimizing influencer campaigns for measurable ROI while ensuring compliance with gambling regulations.

Highest-signal resume keywords

Influencer Strategy DevelopmentInfluencer Discovery PlatformsUTM-Based AttributionGambling Regulations KnowledgeFreelance Influencer Pool Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sourcing InfluencersVetting InfluencersOnboarding InfluencersCampaign OptimizationPerformance ReportingTraffic TrackingLead TrackingConversion TrackingEngagement TrackingROI Measurement

Tools & Technologies

ModashUpfluence

Industry Keywords

Gambling RegulationsPlatform PoliciesDisclosure RequirementsInfluencer MonetizationSocial Media Integration

About the role

Key responsibilities & impact

Develop and implement influencer strategy across key markets
Source, vet, and onboard gaming and sports influencers
Build and manage a freelance influencer pool for scalable activity and seasonal needs
Supply influencer talent and content to Social Media Specialists for casino and sports brand projects
Integrate influencer content into the broader social and content ecosystem in alignment with brand tone and compliance
Organize influencer monetization across social media and affiliate structures
Set up and maintain UTM-based attribution for influencer-driven traffic, leads, and conversions
Report on influencer performance according to campaign goals
Optimize influencer mix and spend based on measurable ROI
Ensure partnerships and content comply with gambling regulations, platform policies, and disclosure requirements
Collaborate with Legal to formalize influencer agreements and mitigate risk
Perform other duties as assigned by management

Requirements

What you’ll need

Experience sourcing, vetting, and onboarding gaming and sports influencers
Experience using influencer discovery platforms such as Modash and Upfluence
Experience with individual scouting, industry contacts, and content talent channels
Ability to build and manage a freelance influencer pool
Knowledge of influencer campaign strategy, activation, and optimization
Experience setting up and maintaining UTM-based attribution
Ability to track traffic, leads, conversions, engagement, cost per post, audience trust, sentiment signals, and ROI
Knowledge of gambling regulations, platform policies, and disclosure requirements
Ability to work with Legal on influencer agreements and risk mitigation