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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in off-page SEO and link acquisition strategies, with a strong focus on budget management, vendor negotiation, and performance reporting. Proven ability to lead and develop teams while ensuring compliance with industry regulations and enhancing brand authority through strategic outreach.
Highest-signal resume keywords
Off-Page SEOLink AcquisitionDigital PRBudget ManagementTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Link Acquisition ProgrammesPerformance ManagementGoogle Link Spam PoliciesData-Led CampaignsReporting in SpreadsheetsAuthority Growth AnalysisVendor NegotiationToxic Link ManagementJoint Planning with TeamsCompliance with Gambling Advertising
Soft Skills
Strong Communication SkillsAttention to DetailAbility to Balance PrioritiesTeam DevelopmentMentoring
Tools & Technologies
AhrefsMajesticSemrushGoogle Search ConsoleScreaming FrogLooker Studio
Industry Keywords
US Sports BettingOnline Casino MarketAffiliate MarketingDigital PRGambling Advertising Compliance
About the role
Key responsibilities & impact- Own and evolve the off-page strategy for Catena Media’s US brands
- Set quarterly authority targets per site and vertical
- Build scalable link acquisition programmes across digital PR, editorial outreach and partnerships
- Direct the digital PR calendar around the US sports and legislative calendar
- Source, negotiate with, brief and performance-manage vendors, agencies, freelancers and suppliers
- Own the off-page budget and report on cost per placement and return on investment
- Enforce link-vetting standards, monitor toxic and unnatural links, manage disavows and maintain Google spam-policy alignment
- Report off-page performance by connecting authority growth to ranking movement and revenue
- Collaborate with Technical SEO, Onpage SEO, Content, Commercial and Social teams
- Grow brand authority through social platforms, campaigns, data stories and expert commentary
- Build visibility within operators’ sites, blogs, social channels and co-marketing activity
- Ensure outreach and placements comply with gambling advertising and disclosure requirements across US states
- Train the team and create documentation, processes and repeatable playbooks
- Manage team performance through 1-1s and formal reviews
- Lead recruitment and selection with HR and Talent Acquisition
- Enable team and individual growth from induction through ongoing development
- Complete ad hoc tasks assigned by management
Requirements
What you’ll need- 5+ years experience in off-page SEO, link acquisition or digital PR, with a track record of moving rankings in competitive verticals
- 2+ years experience managing or mentoring a team, including performance management
- Experience in the US sports betting or online casino market, in affiliation or on the operator side
- Demonstrable experience building link acquisition programmes at scale
- Strong commercial judgement, including budget ownership and vendor negotiation
- Deep familiarity with Google’s link spam policies, manual action and penalty risk, and assessing link quality
- Expertise in Ahrefs, Majestic, Semrush, Google Search Console and Screaming Frog
- Confidence building reporting in spreadsheets and Looker Studio
- Experience running or overseeing digital PR, including data-led campaigns and journalist outreach
- Experience building joint plans with social, content, commercial or partnerships teams
- Ability to balance shifting priorities under deadline while maintaining attention to detail
- Fluent in English with strong written and verbal communication skills
- Experience managing remote or distributed team members (advantage)
- Experience with brand-mention and AI-search visibility tracking (advantage)
Benefits
Comp & perks- Full-time employment
- Hybrid work arrangement
- Ongoing learning and development
- Induction and team growth support