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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital PR and media relations, with a strong understanding of the US gaming landscape and compliance requirements. Capable of developing data-driven narratives and managing media relationships to secure impactful placements.
Highest-signal resume keywords
Digital PR ExperienceMedia RelationsData AnalysisSEO KnowledgeUS Gaming Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data StorytellingSurvey DesignPress Release DraftingCampaign ManagementLink Building
Soft Skills
Attention to DetailAbility to Work Under DeadlineStrong Communication
Tools & Technologies
Muck RackCisionProwlyRoxhillAhrefs
Industry Keywords
US Gaming LandscapeSports BettingOnline GamblingLegislative ProcessIndustry Associations
About the role
Key responsibilities & impact- Plan and deliver the digital PR calendar across US brands, mapped to legislative and regulatory calendars, major industry events, and NFL, NBA, MLB and NHL seasons
- Turn legislation and regulation into stories for national, regional and trade audiences
- Organize interviews with industry leaders and turn them into coverage, features and expert content
- Partner with industry associations, advocacy groups, publishers and operators on joint research, campaigns and commentary
- Develop data-led story angles from proprietary and public data, including state handle and revenue figures, market and player trends, odds movement and original survey research
- Pitch journalists, editors and producers across news, business, policy, sports, gaming trade press and podcasts
- Build and maintain media relationships and secure rapid story placements
- Position Catena Media writers and analysts as expert sources and manage inbound media requests
- Run the reactive newsroom by monitoring breaking regulatory, industry and sports news and producing timely commentary
- Commission and brief campaign assets including data pulls, visuals and landing pages with content, design and analytics teams
- Manage press release drafting, wire distribution and syndication when valuable
- Secure SEO-value placements and negotiate followed, in-context links with publishers
- Monitor unlinked brand mentions and convert them into links where possible
- Align campaign targets, target pages and anchor text with the wider off-page plan
- Track and report coverage volume, link quality, referring domains, share of voice and brand mentions, feeding results into future campaigns
- Ensure outreach and coverage comply with responsible gambling, state-level advertising and affiliate disclosure requirements
- Support campaigns in new markets as the team’s remit grows
- Perform other ad hoc tasks assigned by management
Requirements
What you’ll need- 4+ years experience in digital PR, media relations or communications, in-house or agency side
- Established network of US journalist and editor contacts across news, business, policy, sports desks and gaming trade press, with personally secured placements
- Clear understanding of compliance sensitivities of promoting gambling products in the US
- Strong working knowledge of the US gaming landscape across online casino, sweepstakes, sports betting and prediction markets, including state-by-state regulation, legislative process, major operators and industry bodies
- Ability to identify newsworthy stories and validate supporting data
- Comfortable with data analysis, survey design and data storytelling
- Understanding of PR SEO value, including link quality, anchor text, followed versus nofollowed links, and page placement
- Experience with media databases and monitoring tools such as Muck Rack, Cision, Prowly or Roxhill, and SEO tools such as Ahrefs
- Exceptional written English with command of US news, business and sports idiom
- Ability to balance shifting priorities under deadline while maintaining attention to detail
- Able to work US business hours and flex around news and sports calendars, including occasional evenings and weekends
- Direct PR experience for an online gambling, sports betting or affiliate business strongly preferred
- Broadcast or podcast placement experience advantageous
- Experience with industry associations, advocacy groups or public affairs teams on policy-led campaigns advantageous
- Experience running creator or influencer partnerships alongside traditional media advantageous