Social Media Specialist – Sports

Catena

. Plan, produce, and publish sports content across strategically selected platforms using a content calendar .

Posted 9/17/2026full-timeMiami • Florida • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in producing and managing sports content across various platforms, utilizing data visualization and analytics to enhance audience engagement. Proficient in social media strategies, compliance with gambling regulations, and collaboration with cross-functional teams to optimize content performance.

Highest-signal resume keywords

Social Media ManagementShort-Form Video ProductionData VisualizationSports Betting KnowledgeContent Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationData VisualizationCopywritingAnalyticsVideo ProductionUTM TrackingSEOCommunity ManagementAI-Assisted WorkflowsEmail Capture Funnels

Soft Skills

CollaborationCommunicationCreativityAdaptabilityProblem-Solving

Tools & Technologies

Sprout SocialCapCutPremiereGA4FlourishDatawrapperFigmaCanvaTikTokYouTube

Industry Keywords

Sports MediaDFSIGamingGambling RegulationsAffiliate ComplianceNFLNBAMLBResponsible GamblingFTC Disclosure

About the role

Key responsibilities & impact

Plan, produce, and publish sports content across strategically selected platforms using a content calendar
Create event-driven, data-visualized content such as stats cards, infographics, odds snapshots, injury alerts, lineup confirmations, and real-time sports moments
Produce short-form video for TikTok, Shorts, and Reels using site data, long-form assets, and live events
Use AI-assisted workflows for content ideation, draft generation, and scheduling, with human QA and compliance review before publishing
Repurpose and amplify content with Content, SEO, and Multimedia teams
Tag every link with UTM parameters according to internal standards
Monitor and grow sports-native audiences on X, TikTok, YouTube, Reddit, and Discord
Own the Sprout Social Smart Inbox for sports brands, replying to the community, surfacing trends, and identifying engagement opportunities
Coordinate creator and host content ahead of major sporting events and seasons
Track and report weekly sports KPIs, including publishing cadence, platform engagement rate, social email signups, inbound traffic, and branded search growth
Own objectives for sports brands and report progress to management
Test formats and content series, measure results, log learnings, scale winners, and retire underperforming content
Execute the sports social strategy set by the Head of Social and propose tactical improvements based on performance data and competitive intelligence
Feed insights into prompt repositories and knowledge files to improve automated output quality
Collaborate with SEO on content distribution, quality outreach, and EEAT signal-building
Partner with Lifecycle/CRM on email capture funnels, Pick'Em, and offers
Collaborate with Content on the author social program and LinkedIn visibility for sports journalists
Ensure content complies with gambling regulations, platform policies, affiliate disclosures, responsible gambling messaging, banned terms, and state-level availability
Perform other duties as assigned by management

Requirements

What you’ll need

3+ years of hands-on social media experience in sports betting, DFS, sports media, or sports-adjacent brands; 2+ years acceptable with a strong sports betting or media portfolio
Genuine US sports fluency: NFL, NBA, and MLB at minimum
Understanding of spreads, props, lines, and DFS
Native or near-native English proficiency
Strong, platform-native copywriting, especially on X
Short-form video production skills using CapCut, Premiere, or equivalent
Experience with social media management platforms such as Sprout Social or Hootsuite
Basic to intermediate analytics skills, including GA4, platform-native insights, and UTM tracking
Comfort with AI-assisted content workflows under human and Legal review rules
Willingness to work US sports hours, including Sunday, Monday, and Thursday evenings during NFL season
YouTube packaging skills, including titles, thumbnails, and Shorts strategy
Data visualization skills using Flourish, Datawrapper, Figma, or Canva
Reddit and Discord community management experience
Familiarity with US iGaming and affiliate compliance, including state-by-state legality, responsible gambling, and FTC disclosure
Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent experience

Benefits

Comp & perks

Hybrid work arrangement
AI-assisted content workflows and tools
Opportunities to work with Content, SEO, Lifecycle/CRM, Multimedia, and Legal/Compliance teams