VP, Marketing

Catena

. Own Pearl's brand positioning, creative direction, and storytelling strategy .

Posted 9/29/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand positioning, storytelling, and community-driven marketing strategies. Capable of leading creative teams and managing content production processes to drive engagement and client acquisition.

Highest-signal resume keywords

Brand PositioningStorytelling StrategyCreative LeadershipCommunity-Driven GrowthB2B And B2C Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ProductionScript WritingVideo ProductionSEOPaid AdvertisingCopywritingGraphic DesignData AnalysisKPI EstablishmentEvent Management

Soft Skills

Exceptional StorytellerCreative Team ManagementInterpersonal CommunicationAdaptabilityHigh Standards

Industry Keywords

Community BrandsClient AcquisitionEngagementAudience LoyaltyHigh-Growth StartupConsumer BrandMarketplace ExperienceRecruiting TechnologyHR Technology

About the role

Key responsibilities & impact

Own Pearl's brand positioning, creative direction, and storytelling strategy
Find and develop compelling stories about Pearl's founders, clients, talent, and communities
Develop creative concepts, conduct interviews, build storyboards, and write scripts
Transform interviews into first-person stories, videos, articles, and social content
Develop founder personal brands on LinkedIn and other platforms
Create consistent storytelling across the website, LinkedIn, Instagram, and other channels
Own marketing strategy for NY Deep Tech, Operating Room, and Health Command communities
Build community brands and grow founder, executive, operator, and prospective-client audiences
Shape events and retreats into compelling, shareable experiences
Turn events into videos, interviews, founder stories, and social content
Build and lead the marketing team and external specialist network
Recruit and manage specialists in video production, editing, copywriting, ghostwriting, graphic design, paid advertising, SEO, and GEO
Establish creative briefs, production workflows, quality standards, and accountability
Develop repeatable content production and distribution processes
Manage marketing resources and external partners
Establish KPIs for reach, virality, engagement, brand loyalty, prospecting, and conversion
Measure community growth, participation, retention, and audience quality
Partner with Sales to connect marketing, community, and events to qualified prospects and client acquisition
Oversee paid advertising, SEO, GEO, and distribution channels
Test creative, content, and distribution strategies using performance data

Requirements

What you’ll need

Exceptional storyteller and brand builder; able to find the human story behind a company or person and turn it into engaging, shareable content
Demonstrated ability to build distinctive, memorable, culturally relevant brands and genuine audience loyalty
Hands-on creative leadership, including developing concepts, storyboards, and scripts; interviewing people and working with production teams
Understanding of organic content reach, engagement, and amplification through founders, creators, employees, customers, and communities
Understanding of community-driven growth and converting offline experiences into online conversations
Understanding of the relationship between brand, revenue, qualified prospects, and client acquisition
Understanding of B2B and B2C marketing
Ability to build and manage creative teams across copywriting, video production, design, paid advertising, and search
Established network of freelancers, creators, and agencies
Comfortable working directly with founders and executing without detailed instructions
Belief in Pearl's mission to change perceptions of exceptional professionals in the Philippines, Latin America, and other global markets
Relevant brand-building experience in a high-growth startup, consumer or B2B brand, or community-driven business
Marketplace, recruiting, staffing, or HR technology experience is a plus, but not required
High standards and low ego

Benefits

Comp & perks

Build and Grow Quickly — opportunity to step into leadership early and own decisions that shape how the company grows
Fully Remote. Forever.
Unlimited PTO
Global Retreats
Ambitious and Kind Team
Low-ego, no-assholes policy