Director of Marketing – Enrollment

Catholic Diocese of Dallas

. Provide strategic leadership for promotion of Catholic education throughout the Diocese of Dallas .

Posted 10/21/2026full-timeDallas • Texas • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital marketing strategies, including content creation and campaign management, while ensuring alignment with Catholic teachings and community engagement. Strong analytical and communication skills are essential for optimizing marketing efforts and fostering collaboration across various stakeholders.

Highest-signal resume keywords

Digital Marketing StrategyContent CreationEmail Marketing CampaignsSocial Media ManagementAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingContent ManagementEmail MarketingGraphic DesignCampaign DevelopmentWebsite DesignKPI AnalysisAdobe Creative SuiteMicrosoft Office SuiteSocial Media Platforms

Soft Skills

Excellent CommunicationCreative Problem-SolvingAttention to DetailCollaborationCustomer Service Orientation

Tools & Technologies

Adobe Creative CloudCanvaEmail Marketing PlatformsInstagramFacebook

Industry Keywords

Catholic EducationEvangelizationTuition AssistanceCommunity EngagementCatholic Teachings

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Provide strategic leadership for promotion of Catholic education throughout the Diocese of Dallas
Develop and execute comprehensive marketing, enrollment, and engagement strategies to increase awareness of Catholic schools and attract and retain families
Help families understand and access TEFA, scholarships, and tuition-assistance opportunities
Collaborate with diocesan leadership, Development, Communications, pastors, principals, school advancement and enrollment personnel, and diocesan offices
Execute digital marketing strategies under guidance of leadership
Develop multi-part digital marketing campaigns, including email drip campaigns
Manage and optimize email marketing campaigns through automation, reporting, and content improvement
Engage communities through digital communication channels and social media
Author articles, emails, advertisements, and social media posts
Monitor, analyze, and report KPIs to improve campaign effectiveness
Maintain Instagram and Facebook presence to increase engagement and brand awareness
Create written, graphic, and video content driving traffic to the Catholic Schools Office website
Organize and format the weekly CSO newsletter
Coordinate CSO events and photo shoots/film crews
Assist with document formatting, branding, and other marketing duties
Develop campaigns and marketing materials supporting evangelization and Catholic teachings
Ensure public-facing content aligns with Church doctrine and moral principles
Create, edit, and publish content reflecting Catholic Church theological and pastoral priorities

Requirements

What you’ll need

BA/BS in Marketing, Communication, or a related field
Minimum 2+ years of experience in digital marketing
Proficiency in Microsoft Office Suite, Adobe Creative Cloud, and social media platforms including Instagram and Facebook
Experience with website content management and design
Proficiency in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop, Canva, and/or email marketing platforms
Strong analytical skills, organization, creativity, and exceptional attention to detail
Excellent written and verbal communication
Creative problem-solving and content-creation skills
Customer service-oriented team player with a collaborative mindset
Some events may require attendance during evenings and occasionally [truncated in posting]
Preference for a practicing Catholic with thorough knowledge and understanding of Catholic teachings
Ability to stand, kneel, or bend for extended periods as required

Benefits

Comp & perks

Full-time employment
Potential access to Texas Education Freedom Accounts (TEFA) and other scholarship and tuition-assistance opportunities is part of the role’s mission; no employee benefit is explicitly stated