Head of Sales – Media & Advertising Data

CCR GROUP

. Own the enterprise sales strategy and revenue target from first conversations through signed contract and revenue .

Posted 10/9/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in enterprise sales strategy, with a strong focus on building and managing a qualified pipeline across the advertising and media ecosystem. Possesses exceptional negotiation skills and the ability to translate customer needs into commercially valuable products.

Highest-signal resume keywords

Enterprise Sales StrategyNegotiation SkillsPipeline ManagementRelationship BuildingCommercial Judgment

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data LicensingAdvertising SalesMedia IntelligenceForecastingCRM DisciplineContract NegotiationStrategic PartnershipsEmerging Product SalesAccount PrioritizationCustomer Needs Analysis

Soft Skills

Executive-Level CommunicationEntrepreneurial MindsetHigh UrgencyStrong Follow-Through

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

MediaAdvertisingAd-TechMar-TechDataMeasurementStreaming PlatformsTechnology CompaniesProcurementCommercial Terms

About the role

Key responsibilities & impact

Own the enterprise sales strategy and revenue target from first conversations through signed contract and revenue
Identify economic buyers, decision-makers, budgets and procurement paths
Sell advertising and media data products, including data licensing, recurring data products and strategic partnerships
Build, manage and close a qualified enterprise pipeline across advertisers, brands, agencies, TV networks, broadcasters, streaming platforms, FAST platforms, technology companies and data buyers
Establish account priorities and target customers
Negotiate commercial terms and navigate procurement
Develop pilots into recurring and multi-year contracts
Maintain pipeline through disciplined CRM and forecast revenue
Leverage senior relationships to open doors and accelerate sales cycles
Build a rigorous sales process with clear pipeline stages, next steps, close dates and forecasts
Represent BaseLayer with senior executives across the advertising and media ecosystem
Work closely with product and leadership to translate customer needs into commercially valuable products
Understand customer problems and buying priorities
Identify high-value use cases
Help shape packaging and pricing
Translate customer feedback into product requirements
Identify opportunities for strategic partnerships
Help determine where BaseLayer should expand next

Requirements

What you’ll need

Bachelor’s Degree or Practical Experience
10+ years of experience in media, advertising, ad-tech, mar-tech, data, measurement or related industries
Demonstrated track record of personally closing meaningful enterprise deals
Existing relationships with senior decision-makers at advertisers, brands, agencies, networks, streaming companies and/or major technology companies
Strong understanding of how advertising and media budgets are allocated
Experience selling data, technology, advertising, media intelligence, measurement or related products
Strong commercial judgment and negotiation skills
Exceptional pipeline discipline and forecasting rigor
Ability to operate as a hunter and individual contributor, not just an account manager
Comfortable selling an emerging product/category and creating demand where a mature buying process doesn't yet exist
Executive-level communication and relationship-building skills
Entrepreneurial mindset, high urgency and strong follow-through
Ability to travel as needed for customers, partners and industry events

Benefits

Comp & perks

Comprehensive health benefits
Gym membership reimbursement
401(k)
Paid time off
Ongoing development opportunities
Work-life balance
Great Place to Work® certified employer