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CDW

Insight Manager

CDW

. Track and synthesize macroeconomic trends, IT market dynamics, and B2B buying behaviors into Marketing and Sales recommendations .

Posted 10/23/2026full-timeRemote • Illinois • United StatesMid-LevelSenior💰 $124,000 - $174,600 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in synthesizing macroeconomic trends and B2B buying behaviors into actionable marketing and sales strategies. Proficient in leveraging data-driven insights and customer feedback to inform campaign efforts and drive decision-making.

Highest-signal resume keywords
Market Research DesignData AnalysisAI-Powered Tools UtilizationCRM ProficiencyCustomer Feedback Integration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Data SynthesisForecastingScenario PlanningCustomer Persona DevelopmentMarketing Analytics
Soft Skills
Excellent CommunicationLeadership SkillsInnovation Fostering
Tools & Technologies
CRM SoftwareMarket Research ToolsData Management Platforms
Industry Keywords
B2B Buying BehaviorsVoice of CustomerIndustry ReportsMarket DynamicsThird-Party Insights

About the role

Key responsibilities & impact
  • Track and synthesize macroeconomic trends, IT market dynamics, and B2B buying behaviors into Marketing and Sales recommendations
  • Develop and operationalize customer personas using data, customer surveys, focus groups, SME interviews, and third-party insights
  • Design and execute custom market research to deliver data-driven insights and actionable recommendations
  • Translate Voice of Customer feedback into prioritized insights, recommendations, and measurable follow-up actions
  • Communicate insights with Marketing channel owners, Sales, Solution & Services teams, and Digital to inform campaign and go-to-market efforts
  • Manage third-party data, research-vendor, and industry-association partnerships
  • Democratize access to insights through self-service resources, customized alerts, and scalable research assets
  • Foster innovation and continuous learning through campaign experimentation, VOC feedback, and post-activity debriefs

Requirements

What you’ll need
  • Bachelor’s degree in marketing, Business Administration, or a related business science field
  • Minimum of 5-7 years of experience in marketing, analytics or strategy, with a focus on industry or technology-specific story-telling
  • Strong analytical skills and experience with forecasting and scenario planning
  • Experience leveraging AI-powered tools to accelerate research, synthesize complex data and scale actionable insights
  • Proficiency in using CRM and sales data to drive marketing decisions
  • Excellent communication and leadership skills
  • Familiarity with industry reports from sources such as Gartner and Forrester
  • Ability to stay updated on competitor activities and market trends
  • Experience in gathering and utilizing customer feedback

Benefits

Comp & perks
  • Annual bonus target of 10% subject to terms and conditions of plan
  • Benefits information provided at https://cdw.benefit-info.com/
  • Remote work arrangement
  • Salary ranges may be subject to geographic differentials