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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management, marketing strategy development, and revenue optimization through effective vendor partnerships and market analysis. Proven ability to manage product lifecycles and drive sales growth while maintaining strong communication and relationship-building skills.
Highest-signal resume keywords
Product ManagementMarketing Strategy DevelopmentSales Revenue OptimizationVendor Relationship ManagementFinancial Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ManagementProduct PositioningMarket AnalysisSKU ManagementE-commerce MerchandisingForecastingCompetitive AnalysisStrategic PlanningCustomer EngagementLifecycle Management
Soft Skills
Creative Problem SolvingIndependent WorkVerbal CommunicationWritten CommunicationRelationship Building
Tools & Technologies
Microsoft Office
Industry Keywords
Revenue GrowthProduct PortfolioCo-op FundingMDF FundingCross-Functional Team Dynamics
About the role
Key responsibilities & impact- Drive revenue and overall profitability for the assigned product category
- Manage product, promotion, price, competitive positioning, and sales awareness
- Maintain expert knowledge of the product portfolio as subject matter expert
- Develop marketing plans for the product portfolio
- Maximize sales revenue, profit, and vendor co-op through strategic planning and marketing
- Recommend pricing strategies, monitor competitive activity, oversee product information, and identify customer needs
- Interface with vendors to develop or enhance product marketing and manage Co-op and MDF funding
- Manage SKUs by product category
- Optimize catalog and e-commerce merchandising strategy
- Identify emerging technologies and partners
- Forecast sales volumes and proactively manage measurable category goals
- Analyze industry information to identify opportunities and strategies to increase vendor partner sales within CDW
- Build and maintain partner relationships and serve as liaison and escalation point between CDW and vendors
- Create the annual business plan for the category
- Align and communicate with Segment Marketing
Requirements
What you’ll need- Bachelor’s degree and 5 years sales/merchandising/product management/category management/marketing OR 9 years’ experience in sales/merchandising/product management/category management/marketing
- Proven track record in marketing product lines, managing products through their lifecycle, customer engagement scenarios, and product positioning issues
- Strong understanding of cross-functional team dynamics and creative problem solving
- Ability to work independently with little direction
- Excellent verbal and written communication skills, including interaction and presentations to senior leadership
- Demonstrated financial and analytical skills
- History of building and maintaining internal and external partner relationships at all levels
- Proficiency in Microsoft Office applications
Benefits
Comp & perks- Annual bonus target of 10% subject to terms and conditions of plan
- Benefits overview provided at https://cdw.benefit-info.com/
- Hybrid work arrangement