Senior Brand Manager

CDW

. Serve as the central liaison for large, top-tier, and complex partners with sales, finance, and marketing stakeholders .

Posted 10/23/2026full-timeChicago • Illinois • United StatesSenior💰 $89,000 - $126,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in partner management, sales strategy development, and financial analysis to drive revenue and profitability. Proficient in creating marketing plans and fostering executive relationships within the technology industry.

Highest-signal resume keywords

Partner ManagementSales Strategy DevelopmentFinancial AnalysisMarketing Plan DevelopmentTechnology Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExperienceMarketing ExperienceProgram ManagementPricing StrategyCompetitive PositioningBrand DifferentiationProduct Launch PlanningData AnalysisRevenue Growth StrategiesChannel Leadership

Soft Skills

CommunicationCuriosityAdaptabilityRelationship BuildingLearner's Mindset

Tools & Technologies

Bid DeskVIRCOOPCategory Penetration

Industry Keywords

Technology IndustrySupply ChainMerchandisingFinancial BenefitsAI Integration

About the role

Key responsibilities & impact

Serve as the central liaison for large, top-tier, and complex partners with sales, finance, and marketing stakeholders
Act as product expert, business manager, and channel leader for assigned partners
Identify opportunities and develop strategies to increase product sales
Drive revenue, profitability, and brand awareness while engaging heavily with Sales
Independently drive strategy for program development and pricing
Serve as subject matter expert on partner product lines and programs including Bid Desk, VIR, COOP, and Category Penetration
Analyze complex industry information to identify opportunities
Develop competitive positioning and brand differentiation
Develop marketing and launch plans covering customer segments, products, promotions, pricing, and positioning
Educate pre-sales and Product Specialists on product introductions, transitions, competitive advantages, and sales opportunities
Communicate partner organizational structures and foster executive relationships
Communicate partners’ financial conditions and market new products
Maintain daily communication with assigned partners and keep stakeholders updated on issues, initiatives, projects, meetings, and conferences
Manage overall profitability, financial benefits, and funding reinvestment strategy

Requirements

What you’ll need

Bachelor’s degree + 4 years sales/marketing experience, 4 years CDW PPM experience + 4 years’ experience in sales/marketing, OR 8 years’ experience in sales/marketing, 8 years CDW PPM experience and 8 years’ experience in sales/marketing
Bachelor’s degree with a concentration in Marketing, a plus
Previous experience in the technology industry, a plus
Prior experience in Supply Chain, Pricing, Merchandising or Program Management, a plus
Curiosity, a learner’s mindset, and willingness to engage with evolving technology and tools
Readiness to explore, adapt, and grow with AI integration

Benefits

Comp & perks

Annual bonus target of 10% subject to terms and conditions of plan
Benefits package (benefits overview linked)
Hybrid work arrangement
Equitable, transparent, and respectful hiring process
Supportive, collaborative work environment
Growth and professional development support
AI learning and experimentation opportunities