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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing CRM strategies for Digital and E-commerce, with a strong focus on customer segmentation, multichannel campaigns, and performance monitoring. Proficient in leveraging tools like Salesforce Marketing Cloud and CDP platforms to drive results and adapt to changing business priorities.
Highest-signal resume keywords
CRM Strategy DevelopmentEmail Marketing CampaignsCustomer SegmentationSalesforce Marketing CloudDigital Campaign Performance Monitoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRMMultichannel Campaign PlanningEmail MarketingPush Notification CampaignsCustomer SegmentationDatabase Engagement StrategiesPerformance MonitoringE-commerce MetricsCommercial Calendar ManagementDigital Strategy Execution
Soft Skills
Strong Organizational SkillsCollaborative MindsetDynamic and Agile ApproachResults-Oriented MindsetAbility to Manage Multiple Campaigns
Tools & Technologies
Salesforce Marketing CloudCDP Platforms
Industry Keywords
Digital MarketingE-commerceRetailFashionCommercial Calendar Dynamics
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Plan and execute CRM strategies for Digital/E-commerce
- Connect the commercial calendar and business priorities with customer relationship channels
- Translate campaigns, commercial opportunities, and Digital targets into CRM communication plans
- Define audiences, segments, channels, frequency, and campaign calendars
- Plan and organize the Digital commercial campaign calendar for email, push notifications, and WhatsApp
- Translate Marketing, Commercial, and E-commerce strategies and priorities into CRM initiatives
- Prepare communication briefs for agencies
- Review and approve email marketing, push notification, and other CRM communications
- Propose customer segmentation and database engagement strategies
- Support channel definition and prioritization
- Monitor sends and activations, ensuring calendar adherence and timely delivery
- Track Digital and CRM campaign KPIs, targets, and results
- Identify learnings and opportunities for new initiatives
- Identify CRM opportunities based on customer behavior, the commercial calendar, and E-commerce needs
- Reprioritize requests and quickly adapt plans
- Serve as the liaison among Commercial, E-commerce/Digital, Analytics, Creative, Tech, and agency teams
Requirements
What you’ll need- Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field
- Previous experience in CRM, particularly in planning and executing multichannel campaigns
- Knowledge of email marketing, push notification, and WhatsApp campaigns
- Knowledge of customer segmentation, database engagement strategies, and channel prioritization
- Ability to monitor performance indicators and turn campaign results into learnings for future initiatives
- Strong organizational skills and the ability to manage multiple campaigns and requests simultaneously
- Collaborative mindset and ability to work effectively with different departments
- Dynamic, agile, and flexible approach to changing priorities
- Results-oriented mindset and strong commercial acumen
- Knowledge of Salesforce Marketing Cloud
- Knowledge of CDP platforms
- Previous experience with Digital or E-commerce
- Familiarity with commercial calendar dynamics, targets, sales, conversion, and E-commerce metrics
- Previous experience in retail and/or fashion companies
Benefits
Comp & perks- Medical and dental insurance for employees and dependents
- Dr. C&A – Telemedicine and teletherapy services
- Annual bonus
- Parking or transportation voucher (work location: Alphaville – Barueri, São Paulo)
- Birthday Day Off – enjoy one paid day off during your birthday month
- Flexible working hours
- On-site restaurant
- Flexible meal benefit (food and/or meal allowance)
- TotalPass
- Semiannual vacation
- Discounts on purchases at C&A stores and e-commerce
- Innovative and fun work environment
- Professional development opportunities
- Respect for people and diversity