Senior Consumer Insights Analyst

CEA

. Lead qualitative and quantitative research projects, from developing the brief through presenting the results .

Posted 9/21/2026full-timeBarueri • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading qualitative and quantitative research projects, managing research agencies, and delivering actionable consumer insights. Proficient in data analysis, project management, and effective communication to support strategic decision-making.

Highest-signal resume keywords

Market Research ExperienceQualitative And Quantitative MethodologiesProject Management SkillsData Analysis And InterpretationConsumer Insights Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data IntegrationAnalytical SkillsInsight GenerationResearch MethodologiesProject Oversight

Soft Skills

Excellent Communication SkillsStrong Prioritization SkillsHighly Organized

Tools & Technologies

ExcelData Visualization ToolsNielsenIQKantarEuromonitor

Industry Keywords

Consumer InsightsRetailFashionMarket DataResearch Agencies

About the role

Key responsibilities & impact

Lead qualitative and quantitative research projects, from developing the brief through presenting the results
Partner with internal stakeholders to develop briefs, hypotheses, and methodological designs aligned with project objectives
Serve as the focal point for managing research agencies and suppliers, ensuring methodological alignment, fieldwork quality, timelines, and deliverables
Develop and oversee research projects, including the compilation and integration of primary and secondary data
Monitor recruitment, fieldwork, analysis, and final project deliverables, ensuring methodological consistency and the quality of results
Conduct ongoing monitoring of customers’ behavior and perceptions, identifying trends, opportunities, and relevant signals for the business
Develop analyses of consumer behavior, the market, competitors, and fashion retail trends
Support the monitoring of key retail dates through pre-event, in-event, and post-event studies, integrating proprietary research, market data, and desk research
Produce executive materials and presentations with clear recommendations to support decision-making
Contribute to the continuous improvement of the Consumer Insights team’s practices, methodologies, and processes

Requirements

What you’ll need

Experience in market research, Consumer Insights, or related fields
Strong command of qualitative and quantitative methodologies
Experience managing research projects with research institutes and suppliers
Familiarity with suppliers such as Ipsos, Kantar, MindMiners, Provokers, and similar providers
Experience analyzing and integrating primary and secondary data
Strong analytical skills, including data interpretation, narrative development, and insight generation
Ability to translate data and research into business recommendations
Intermediate or advanced Excel skills
Excellent written and verbal communication skills
Ability to independently manage end-to-end projects with strong prioritization skills
Highly organized, with the ability to manage multiple projects simultaneously
Preferred: experience in retail, fashion, or consumer goods
Preferred: experience with NielsenIQ, Kantar, Euromonitor, or other market data sources
Preferred: experience with ongoing tracking programs and studies related to key retail dates
Preferred: familiarity with data visualization tools

Benefits

Comp & perks

Medical and dental insurance for employees and dependents
Dr. C&A – Telemedicine and teletherapy services
Annual bonus
Parking or transportation allowance (work location: Alphaville, Barueri, São Paulo)
Birthday Day Off – enjoy one extra day off during your birthday month
Flexible working hours
On-site restaurant
Flexible meal benefit (food and/or meal allowance)
TotalPass
Semiannual vacation
Employee discount on purchases at C&A stores and e-commerce
Innovative and fun work environment
Professional development opportunities