Senior CRM Analyst – Planning

CEA

. Plan CRM campaigns and initiatives aligned with business objectives and the commercial calendar.

Posted 9/22/2026full-timeBarueri • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM campaign planning and execution, with a strong focus on customer journey development and multichannel communication strategies. Proficient in data analysis and performance metrics to drive insights and optimize marketing initiatives.

Highest-signal resume keywords

CRM Campaign ManagementCustomer Journey DevelopmentA/B TestingSegmentation StrategiesSalesforce Marketing Cloud

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMRelationship MarketingDigital MarketingE-commercePerformance AnalysisCustomer SegmentationPersonalization StrategiesEmail MarketingPush NotificationsWhatsApp Campaigns

Soft Skills

CollaborationCommunicationStrategic ThinkingPresentation SkillsProject Management

Tools & Technologies

Salesforce Marketing CloudPower BIExcelPowerPoint

Industry Keywords

RetailFashionCustomer ExperienceLifecycle MarketingMarketing Automation

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Plan CRM campaigns and initiatives aligned with business objectives and the commercial calendar.
Develop relationship strategies that address different stages of the customer journey.
Identify communication, engagement, and conversion opportunities based on customer data and behavior.
Create action plans and strategic recommendations based on campaign results and observed trends.
Develop, implement, and optimize customer relationship journeys.
Manage multichannel campaigns across email, push notifications, and WhatsApp.
Define customer segments and business rules to increase communication relevance.
Ensure campaign consistency and alignment with the brand strategy.
Define and track KPIs for campaigns, journeys, and CRM initiatives.
Conduct performance analyses using engagement, conversion, retention, repeat purchase, and incremental revenue metrics.
Prepare periodic executive reports.
Translate data into insights and strategic recommendations.
Identify opportunities for improvement, risks, and customer behavior trends.
Present results, learnings, and recommendations to stakeholders and leadership.
Plan and execute A/B tests and experiments.
Develop data-driven personalization strategies based on customer segmentation.
Monitor results and implement continuous improvements.
Conduct post-campaign analyses.
Serve as the primary CRM point of contact for the Marketing, Commercial, E-commerce, and C&A Pay CRM teams.
Coordinate alignment, timelines, and deliverables with agencies and partners.
Lead strategic presentations and follow-up meetings.
Ensure CRM initiatives are aligned with business priorities.
Define segmentation, customer relationship programs, campaign strategies, tests, and hypotheses.
Prioritize initiatives and action plans.
Recommend improvements and future plans based on analyses, reports, and insights.
Approve campaigns and communications within the authority defined by leadership.
Prioritize requests with partner teams and manage operational relationships with agencies and vendors.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Fashion, or a related field.
At least 2 years of experience in CRM, Relationship Marketing, Digital Marketing, E-commerce, or a related field.
Experience planning, executing, and managing CRM campaigns.
Experience developing customer relationship journeys and multichannel communication strategies.
Experience analyzing performance, preparing reports, and generating insights to support decision-making.
Experience with A/B testing, customer segmentation, and communication personalization.
Experience managing projects and collaborating with cross-functional teams and agencies.
Advanced knowledge of CRM and Relationship Marketing.
Knowledge of Salesforce Marketing Cloud or other marketing automation platforms.
Experience with email marketing, push notification, and WhatsApp campaigns.
Knowledge of customer journey development and lifecycle marketing.
Strong knowledge of segmentation and personalization strategies.
Intermediate to advanced Excel skills.
Intermediate to advanced PowerPoint skills.
Knowledge of CRM metrics and performance analysis.
Experience preparing executive reports.
Knowledge of testing methodologies and continuous optimization.
A postgraduate degree or specialization in CRM, Digital Marketing, Customer Experience, Business, or a related field is a plus.
Experience in retail, fashion, or e-commerce is a plus.
Familiarity with data visualization tools such as Power BI or similar platforms is a plus.

Benefits

Comp & perks

Medical and dental insurance for employees and dependents
Dr. C&A – Telemedicine and teletherapy
Annual bonus
Parking or transportation allowance (work location: Alphaville, Barueri, São Paulo)
Birthday Day Off – enjoy one day off during your birthday month as a gift to yourself!
Flexible working hours
On-site restaurant
Flexible meal benefit (food and/or meal allowance)
TotalPass
Semiannual vacation
Discounts on purchases at C&A stores and e-commerce channels
Innovative and fun work environment
Professional development