Trade Marketing Analyst

Cebrace

. Calculate, update, and maintain the Trade KPIs defined by management, including penetration, product mix for higher-value products, participation and engagement of points of sale (POS) in loyalty programs, and conversion rates for initiatives .

Posted 10/9/2026full-timeJacareí • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Trade Marketing Analytics, including KPI calculation, data structuring, and performance reporting. Proficient in utilizing BI tools and advanced Excel for data analysis and insights generation in B2B2C environments.

Highest-signal resume keywords

Trade Marketing ExperienceAdvanced Excel ProficiencyPower BI ExperienceAnalytical ThinkingPOS Prioritization Knowledge

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

KPI CalculationData StructuringPerformance ReportingData AnalysisBenchmarkingHypothesis DevelopmentMetric Proposal

Soft Skills

Strong Communication SkillsAnalytical Thinking

Tools & Technologies

Power BIExcelSpreadsheets

Industry Keywords

B2B2CTrade MarketingSales ChannelsMulti-Tier Distribution ChainsPOS Segmentation

About the role

Key responsibilities & impact

Calculate, update, and maintain the Trade KPIs defined by management, including penetration, product mix for higher-value products, participation and engagement of points of sale (POS) in loyalty programs, and conversion rates for initiatives
Apply and refine proxy metrics for areas without direct sell-out data by cross-referencing information from processors, POS locations, and campaigns
Maintain dashboards and periodic performance reports for Trade initiatives, providing an initial analysis of key variances and trends
Apply POS prioritization criteria defined by management, flagging outlier cases
Organize and structure data for business cases supporting the expansion of initiatives, under management guidance
Develop hypotheses and preliminary insights from the data for management validation
Monitor direct and indirect competitors, including substitutes such as films versus solar-control glass
Conduct benchmarks of trade marketing practices across similar B2B2C distribution chains

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Engineering, Economics, Statistics, Data Science, or a related field
Previous experience in trade marketing, sales channels, or B2B2C commercial functions
Advanced proficiency in Excel/spreadsheets, including formulas, pivot tables, and dashboards
Experience with Power BI or a similar BI tool
Strong analytical thinking and the ability to propose metrics
Strong communication skills, with the ability to present analyses to non-technical audiences
Intermediate English proficiency, with the ability to participate in meetings, prepare and present materials, and interact with stakeholders in a corporate environment
Reside in Jacareí or São José dos Campos
Experience working with multi-tier distribution chains
Knowledge of POS prioritization and segmentation methodologies

Benefits

Comp & perks

Health Insurance
Dental Plan
Pharmacy Benefit
Group Life Insurance
Transportation
On-site meals
Meal Voucher
Private Pension Plan
Childcare Reimbursement
Credit Union
Complete Uniform
PRE / Bonus
Wellhub (formerly Gympass)
Six-month maternity leave (through the Empresa Cidadã program)
20-day paternity leave (through the Empresa Cidadã program)