Cebrace

Marketing Analyst

• Calculate, update, and maintain the Trade KPIs defined by management, including penetration, product mix for higher-value products, participation and engagement of points of sale (POS) in loyalty programs, and conversion rates for initiatives
• Apply and refine proxy metrics for areas without direct sell-out data by cross-referencing information from processors, POS locations, and campaigns
• Maintain dashboards and periodic performance reports for Trade initiatives, providing an initial analysis of key variances and trends
• Apply POS prioritization criteria defined by management, flagging outlier cases
• Organize and structure data for business cases supporting the expansion of initiatives, under management guidance
• Develop hypotheses and preliminary insights from the data for management validation
• Monitor direct and indirect competitors, including substitutes such as films versus solar-control glass
• Conduct benchmarks of trade marketing practices across similar B2B2C distribution chains

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