Senior Performance Marketing Manager

celebrate company

. Own all marketing activities for a new digital B2C product end to end .

Posted 9/18/2026full-timeRemote • GermanySenior💰 €58,900 - €114,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing for digital B2C products, with a strong focus on paid acquisition, CRM campaigns, and data-driven performance analysis. Proficient in leveraging product analytics tools and AI-driven strategies to optimize marketing efforts and drive customer engagement.

Highest-signal resume keywords

Growth Marketing ExperiencePaid Social Campaign ManagementCRM Campaign ExecutionAnalytical SkillsNative-Level German Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingPaid AcquisitionLanding Page OptimizationCRM CampaignsData AnalysisProduct PositioningFunnel Conversion OptimizationCost Per Install ManagementAI Tools ExperienceApp Marketing

Soft Skills

Brand StorytellingCommunication Skills

Tools & Technologies

Meta AdvertisingAmplitudeAI-Powered Workflows

Industry Keywords

B2C MarketingStartup EnvironmentLifecycle CampaignsInfluencer MarketingSEA

About the role

Key responsibilities & impact

Own all marketing activities for a new digital B2C product end to end
Lead paid acquisition, particularly through Meta
Create and optimize landing pages
Plan and execute CRM and lifecycle campaigns
Conduct regular customer research interviews and analyze qualitative feedback
Refine product positioning, messaging, and growth priorities during an early beta phase
Run continuous growth experiments across new channels, creative formats, and AI-powered workflows
Own marketing KPIs such as cost per install, funnel conversion, and activation rates
Report on marketing performance and manage budgets
Analyze campaigns, develop forecasts, and provide data-driven recommendations
Work closely with the Product & Business Lead, CMO, and founder

Requirements

What you’ll need

Several years of hands-on growth marketing experience for a digital B2C product in a fast-paced startup or scale-up environment
Ideally, experience as a founding marketer or first marketing hire
Proven experience managing and optimizing paid social campaigns, particularly on Meta
Experience with CRM and lifecycle campaigns
Strong analytical skills
A natural feel for brand and visual storytelling
Familiarity with product analytics tools such as Amplitude
Native-level German proficiency
Fluent English
An AI-first approach to work and experience with AI tools and agents
Experience in app marketing, influencer marketing, or SEA is a plus

Benefits

Comp & perks

Flexible remote work
Part-time options
Modern hardware (MacBooks)
Collaborative office spaces (flex desks)
Agile ways of working
Fair pay
Skills and leadership frameworks
Nilo.health
Corporate benefits
JobRad
Workations
Sabbaticals
30 days of paid vacation
Wellpass, Hansefit, or the DB Jobticket
Internal professional development
Coaching
Regular feedback and growth processes
Flexible external learning opportunities
Office breakfast and lunch
(Optional) events
Remote team building
Office dogs
Exclusive Family & Friends discounts