celebrate company

Performance Marketing

• Own all marketing activities for a new digital B2C product end to end
• Lead paid acquisition, particularly through Meta
• Create and optimize landing pages
• Plan and execute CRM and lifecycle campaigns
• Conduct regular customer research interviews and analyze qualitative feedback
• Refine product positioning, messaging, and growth priorities during an early beta phase
• Run continuous growth experiments across new channels, creative formats, and AI-powered workflows
• Own marketing KPIs such as cost per install, funnel conversion, and activation rates
• Report on marketing performance and manage budgets
• Analyze campaigns, develop forecasts, and provide data-driven recommendations
• Work closely with the Product & Business Lead, CMO, and founder

Senior Performance Marketing Manager