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Celigo

Director, Brand Marketing

Celigo

. Own Celigo's brand positioning and narrative across the website, content, campaigns, and customer touchpoints .

Posted 10/31/2026full-timeRemote • United StatesLead💰 $150,000 - $200,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in brand marketing and content strategy, with a strong focus on technical SEO, AI-driven visibility, and measurable growth in brand awareness. Proven ability to lead and mentor high-performing teams while collaborating across departments to enhance marketing efficiency and effectiveness.

Highest-signal resume keywords
Brand MarketingContent StrategyTechnical SEOAI-Driven VisibilityTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Brand PositioningContent MarketingSEOAudience SegmentationBuyer JourneysWeb AnalyticsContent AnalyticsProject ManagementCreative ExecutionInbound Demand Growth
Soft Skills
Exceptional Communication SkillsStrategic ThinkingHands-On ExecutionMentoringCollaboration
Tools & Technologies
FigmaWordPressCMS PlatformsMarketing Automation ToolsAEOCore Web Vitals
Certifications & Qualifications
Bachelor's Degree in BusinessBachelor's Degree in Marketing
Industry Keywords
B2B MarketingBrand Awareness MetricsCustomer TouchpointsGrowth ContributorCreative Leadership

Tech Stack

Tools & technologies
WordPress

About the role

Key responsibilities & impact
  • Own Celigo's brand positioning and narrative across the website, content, campaigns, and customer touchpoints
  • Define and track brand awareness metrics and report progress to marketing and executive leadership
  • Own and scale the website as a growth contributor through metrics, trend diagnosis, and ongoing experiments
  • Own technical SEO strategy, including site architecture, crawlability, indexation, structured data, and Core Web Vitals
  • Lead Celigo's strategy for AI-driven visibility, generative search, and answer engines
  • Build and execute content strategy for brand awareness, thought leadership, engagement, SEO, and inbound lead generation
  • Oversee blog, social, video, email, landing pages, whitepapers, and webinars
  • Lead creative ideation and execution for campaigns, product launches, brand initiatives, and customer lifecycle marketing
  • Use AI to scale content and design production, research, and iteration
  • Organize the design team to meet SLAs and improve Marketing efficiency through templates, tools, and self-serve systems
  • Build, lead, and mentor a high-performing brand, content, and creative team
  • Collaborate across Marketing, Sales, Customer Success, and People; report to the Chief Marketing Officer

Requirements

What you’ll need
  • Bachelor's degree in business, marketing, or a related field
  • 7+ years of experience in brand marketing, content marketing, or creative leadership roles
  • Experience translating brand positioning and messaging into content, website, and creative execution
  • Proven experience leading teams in a high-growth B2B environment
  • Track record of driving measurable brand awareness and inbound demand growth through website and content programs
  • Exceptional written, verbal, and visual communication skills
  • Deep understanding of marketing funnels, audience segmentation, and buyer journeys
  • Knowledge of technical SEO, including site architecture, crawlability, structured data, and Core Web Vitals
  • Knowledge of AI-driven and generative search
  • Experience with Figma, WordPress and other CMS platforms, marketing automation tools, SEO, AEO, web analytics, and content analytics platforms
  • Comfortable applying AI to brand, content, and creative work
  • Strong project management skills
  • Comfortable balancing strategic thinking with hands-on execution

Benefits

Comp & perks
  • Remote-first culture
  • Three weeks of vacation (starting year one)
  • Wellness days and holidays
  • Parental leave
  • Generous benefits package
  • Monthly tech stipend
  • Recognition and career development opportunities
  • Competitive compensation
  • Lightspeed learning opportunities
  • Inclusive, high-growth work environment