Head of Demand Generation

Celigo

. Own the full pipeline engine from always-on digital programs to brand and thought leadership amplification, digital events, and sales development .

Posted 10/31/2026full-timeRemote • United StatesLead💰 $175,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS demand generation and revenue marketing, with a strong focus on building integrated demand programs that drive measurable pipeline growth. Proficient in leveraging HubSpot and Salesforce for attribution, lead routing, and funnel reporting while applying AI tools to enhance team workflows.

Highest-signal resume keywords

B2B SaaS Demand GenerationIntegrated Demand ProgramsHubSpot and Salesforce ProficiencyAI Tools ImplementationSDR Team Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ArchitectureAccount-Based MarketingFunnel ReportingLead RoutingContent DistributionPipeline AccelerationPerformance AccountabilityQuota FrameworksData-Driven Decision Making

Soft Skills

CollaborationLeadershipStrategic ThinkingCommunicationProblem Solving

Tools & Technologies

HubSpotSalesforceAI SDR ToolsUnify11xClay

Industry Keywords

B2BSaaSRevenue MarketingDigital MarketingThought Leadership

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the full pipeline engine from always-on digital programs to brand and thought leadership amplification, digital events, and sales development
Drive MQL-to-SQL conversion through full-funnel campaign architecture
Partner with Marketing Ops and RevOps on attribution, lead routing, and funnel reporting in HubSpot and Salesforce
Manage paid media budgets and own program ROI and CAC reporting
Develop account-based programs to drive engagement and pipeline acceleration
Lead content distribution across owned, earned, and paid channels
Collaborate on webinars, whitepapers, case studies, solution briefs, and digital content sequences
Drive brand amplification through employee advocacy, partner co-marketing, and executive visibility
Own webinar strategy, promotion, speaker coordination, production, and post-event nurture
Expand virtual summits, customer spotlights, and partner webinars
Pilot digital human and AI avatar capabilities
Manage and develop the SDR team and AI SDR platform, if applicable
Set quota frameworks, outreach sequencing, and performance accountability
Implement AI SDR tools such as Unify, 11x, and Clay
Build inbound-to-SDR handoff processes and lead-quality feedback loops
Define territory and account coverage strategy with Sales leadership and RevOps
Maintain SDR dashboards and weekly reporting on meetings booked, pipeline contribution, and SDR-sourced revenue
Report to the VP of Revenue Marketing and partner with Sales, RevOps, and Marketing leadership
Own accountability for marketing-sourced and marketing-influenced pipeline across new-logo and expansion efforts

Requirements

What you’ll need

10+ years of B2B SaaS demand generation, growth marketing, or revenue marketing experience
At least 4 years in a senior leadership role
Bachelor's degree in business, marketing, or a related field
Proven track record of building and scaling integrated demand programs that deliver measurable pipeline growth in mid-market and enterprise sales motions
Experience managing or closely partnering with SDR or BDR teams
Working understanding of the inbound and outbound pipeline model
Background in content-led and thought leadership demand programs
Hands-on experience with HubSpot and Salesforce, including attribution, lead routing, and funnel reporting
Ability to apply AI effectively to individual and team workflows
Data-driven partnership with Sales, RevOps, and Marketing leadership

Benefits

Comp & perks

Remote-first culture
Three weeks of vacation (starting year one)
Wellness days and holidays to recharge
Parental leave
Generous benefits package
Monthly tech stipend
Recognition and career development opportunities
Competitive compensation