Marketing Operations Manager

Celigo

. Build and manage webinars end-to-end, including registration pages, forms, reminder and follow-up emails, production support, and post-event lead processing.

Posted 10/31/2026full-timeRemote • United StatesMid-LevelSenior💰 $100,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end webinar processes, including registration, production support, and lead processing, while optimizing conversion through A/B testing and maintaining data hygiene. Proficient in HubSpot and Salesforce integration, with strong analytical skills for reporting and troubleshooting.

Highest-signal resume keywords

HubSpot ExperienceSalesforce KnowledgeWebinar Program ManagementLead Routing Tools ExperienceData Enrichment Tools Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Webinar ManagementLead ProcessingA/B TestingData AnalysisCampaign ManagementDatabase HygieneLead ScoringTroubleshootingReportingPrivacy Compliance

Soft Skills

Attention to DetailClear CommunicationDocumentation SkillsTime ManagementProblem-Solving

Tools & Technologies

HubSpotSalesforceZoom WebinarsSequelGoldcastZoomInfoClayExcelGoogle SheetsLeanData

Industry Keywords

B2B SaaSDemand GenerationCampaign OperationsGDPR ComplianceCCPA Compliance

About the role

Key responsibilities & impact

Build and manage webinars end-to-end, including registration pages, forms, reminder and follow-up emails, production support, and post-event lead processing.
Own the webinar build calendar and coordinate timelines with content, demand generation, and speakers.
Process registrant and attendee lists with correct source attribution, campaign membership, and engagement stamping.
Report registration, attendance, and downstream pipeline for webinars.
Own the demo request path, including forms, landing pages, confirmation, and scheduling flows.
Optimize demo request conversion through A/B testing forms, CTAs, and follow-up cadences.
Work with SDRs on speed to lead and fix drop-offs, failed submissions, and broken handoffs.
Maintain demo routing, notifications, and response SLAs.
Build and maintain lead routing rules in HubSpot and LeanData.
Maintain lead scoring, lifecycle stages, and MQL handoff logic.
Troubleshoot routing misfires, HubSpot–Salesforce sync errors, and duplicate records.
Document routing logic and maintain runbooks.
Build campaign emails, forms, landing pages, lists, and workflows.
Run list uploads, imports, and enrichment with correct formatting, deduplication, and privacy compliance.
Maintain database hygiene, normalize values, and fix field mapping issues.
QA campaigns before and after launch.
Build and maintain campaign, webinar, and funnel conversion dashboards.
Produce ad hoc reporting for marketing and sales stakeholders.
Identify anomalies in volumes, conversion rates, and routing.

Requirements

What you’ll need

3–5 years in marketing operations, demand generation operations, or campaign operations.
Experience in B2B SaaS or enterprise technology environments preferred.
Hands-on HubSpot experience required, including workflows, forms, lists, landing pages, and email builds.
Working knowledge of Salesforce and the HubSpot–Salesforce sync.
Experience running a webinar program on a dedicated platform (Sequel, Goldcast, Zoom Webinars or similar).
Experience with lead routing tools preferred.
Familiarity with data enrichment tools (ZoomInfo, Clay) and reporting tools preferred.
Strong Excel or Google Sheets skills for list preparation and analysis preferred.
Strong attention to detail and a QA mindset.
Ability to juggle multiple concurrent campaigns and hard deadlines.
Troubleshooting and root-cause analysis skills.
Clear communication and documentation skills.
Knowledge of GDPR and CCPA privacy compliance.

Benefits

Comp & perks

Three weeks of vacation (starting year one)
Wellness days and holidays to recharge
Parental leave and a generous benefits package
Monthly tech stipend
Recognition and career development opportunities
Remote-first culture
Lightspeed learning opportunities
Competitive compensation