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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in co-marketing strategies and demand generation within SaaS environments, leveraging strong communication skills and organizational abilities to drive partner engagement and measurable pipeline growth.
Highest-signal resume keywords
B2B Marketing ExperiencePartner Marketing ExpertiseDemand Generation TacticsCo-Marketing Program ManagementCRM or Marketing Automation Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Co-Marketing ProgramsPipeline TrackingContent DevelopmentMarketplace OptimizationJoint Value Proposition DevelopmentEvent Asset CreationData AnalysisReport BuildingCampaign ExecutionSales Material Development
Soft Skills
Strong Written CommunicationRelationship BuildingOrganizational SkillsSelf-Directed
Tools & Technologies
AWSMicrosoft AppSourceSAP PartnerEdgeShopify Partner ProgramCRM SystemsMarketing Automation Tools
Industry Keywords
SaaSB2B MarketingDemand GenerationCo-SellIntegrationIPaaSERP Ecosystems
Tech Stack
Tools & technologiesAWSERP
About the role
Key responsibilities & impact- Lead co-marketing for strategic alliance partners such as AWS, Microsoft, Shopify, and SAP
- Align demand generation, content, product marketing, and field teams around shared alliance agendas
- Translate partner go-to-market priorities into co-marketing programs that generate pipeline
- Develop joint value propositions and partner-specific messaging
- Create consistent messaging for landing pages, one-pagers, event assets, and sales materials
- Manage co-marketing funds and MDF, including planning, execution, reconciliation, compliance, and ROI tracking
- Drive partner-sourced demand generation through marketplace listings, campaigns, co-hosted webinars, partner newsletters, and joint paid media
- Develop solution briefs, battle cards, and joint pitch materials for partner sales and solutions teams
- Represent Celigo at partner-hosted events and marketplaces
- Manage content submissions, event presence, and marketplace listing optimization
- Track and report pipeline influenced, partner-sourced leads, MDF utilization, and co-sell activity
- Serve as marketing point of contact for alliance partner teams and coordinate joint planning cycles
Requirements
What you’ll need- Bachelor's degree in business, marketing, or a related field
- 7+ years of B2B marketing experience
- At least 2 years focused on partner, alliance, or channel marketing in a SaaS environment
- Hands-on experience with one or more major platform ecosystems: AWS (Marketplace, Co-Sell, ISV Accelerate), Microsoft (AppSource, IP Co-Sell, Partner Center), SAP (PartnerEdge), Shopify (Partner Program), or a comparable enterprise platform
- Proven track record of co-marketing programs that produced measurable pipeline
- Ability to find win-win paths between two large organizations with different goals
- Skill navigating large partner organizations and building relationships across teams
- Fluency in demand generation tactics, including digital campaigns, webinars, content syndication, marketplace optimization, and field events
- Strong written communication
- Comfort with data, CRM or marketing automation, pipeline influence, and report building
- Familiarity with iPaaS, integration, or ERP ecosystems is a plus
- Highly organized and self-directed
Benefits
Comp & perks- Three weeks of vacation (starting year one)
- Wellness days and holidays to recharge
- Parental leave and a generous benefits package
- Monthly tech stipend
- Recognition and career development opportunities
- Competitive compensation
- Remote-first culture
- Lightspeed learning opportunities