Senior Partner Marketing Manager

Celigo

. Lead co-marketing for strategic alliance partners such as AWS, Microsoft, Shopify, and SAP .

Posted 10/31/2026full-timeRemote • United StatesSenior💰 $100,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in co-marketing strategies and demand generation within B2B SaaS environments, with a strong focus on building strategic partnerships and optimizing marketing programs for measurable results.

Highest-signal resume keywords

B2B Marketing ExperiencePartner MarketingDemand Generation TacticsCo-Marketing ProgramsCRM or Marketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Co-Marketing ProgramsDemand GenerationPipeline TrackingMarketplace OptimizationContent SyndicationEvent ManagementBudget ReconciliationSolution Brief DevelopmentCampaign ExecutionPartner-Sourced Leads

Soft Skills

Strong Written CommunicationRelationship BuildingOrganizational SkillsSelf-DirectionCross-Team Collaboration

Tools & Technologies

AWSMicrosoftSAPShopifyIPaaSCRM SystemsMarketing Automation Tools

Industry Keywords

SaaSChannel MarketingAlliance MarketingDigital CampaignsField Events

Tech Stack

Tools & technologies

AWSERP

About the role

Key responsibilities & impact

Lead co-marketing for strategic alliance partners such as AWS, Microsoft, Shopify, and SAP
Align demand generation, content, product marketing, and field teams around alliance agendas
Translate partner go-to-market priorities into co-marketing programs that generate pipeline
Develop joint value propositions and partner-specific messaging
Create messaging and materials for landing pages, one-pagers, event assets, and sales teams
Plan, execute, and reconcile co-marketing budgets and MDF
Track spending, ensure partner-program compliance, and maximize ROI
Design and run partner-channel demand generation programs, including marketplace listings, campaigns, co-hosted webinars, newsletters, and joint paid media
Develop solution briefs, battle cards, and joint pitch materials for partner sales and solutions teams
Represent Celigo at partner-hosted events and marketplaces
Manage event content submissions, event presence, and marketplace listing optimization
Track and report pipeline influenced, partner-sourced leads, MDF utilization, and co-sell activity
Build relationships with strategic partner marketing counterparts
Coordinate joint planning cycles and respond to partner requests

Requirements

What you’ll need

7+ years of B2B marketing experience
At least 2 years focused on partner, alliance, or channel marketing in a SaaS environment
Hands-on experience with one or more major platform ecosystems: AWS, Microsoft, SAP, Shopify, or a comparable enterprise platform
Proven track record of co-marketing programs that produced measurable pipeline
Ability to find win-win paths between two large organizations with different goals
Skill navigating large partner organizations and building cross-team relationships
Fluency in demand generation tactics, including digital campaigns, webinars, content syndication, marketplace optimization, and field events
Strong written communication skills
Ability to track programs in CRM or marketing automation and build reports independently
Familiarity with iPaaS, integration, or ERP ecosystems is a plus
Highly organized and self-directed
Comfortable managing multiple partner relationships simultaneously

Benefits

Comp & perks

Remote-first culture
Three weeks of vacation (starting year one)
Wellness days and holidays to recharge
Parental leave
Generous benefits package
Monthly tech stipend
Recognition and career development opportunities
Competitive compensation
Lightspeed learning opportunities
Inclusive, high-growth work environment