Vice President, Product Marketing

Celigo

. Shape market strategy, platform positioning, and messaging .

Posted 11/4/2026full-timeRemote • United StatesLead💰 $240,000 - $275,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS product marketing, with a strong focus on AI-led strategies, competitive positioning, and team leadership. Proven ability to drive market success through effective product launches, pricing strategies, and customer engagement.

Highest-signal resume keywords

B2B SaaS Product MarketingTeam LeadershipAI Strategy ImplementationCompetitive PositioningPricing and Packaging Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Strategy DevelopmentProduct PositioningProduct Launch StrategyDemo CreationProof-Driven StorytellingIntegration Software ExpertiseAutomation KnowledgeIPaaS FamiliarityFree Trial ManagementAnalyst Relations

Soft Skills

Executive PresenceInfluential LeadershipCross-Functional CollaborationCommunication SkillsTeam Development

Certifications & Qualifications

Bachelor's Degree in Business or Technical Field

Industry Keywords

B2BSaaSAI ProductsCompetitive StrategyCustomer OutcomesMarket PositioningProduct-Led GrowthRevenue MarketingAnalyst StrategyProduct Marketing

About the role

Key responsibilities & impact

Shape market strategy, platform positioning, and messaging
Partner with Product leadership on roadmap priorities
Lead Product Marketing's shift to an AI-led way of working
Set launch strategy and equip the field to win
Partner with Revenue Marketing to convert launches and campaigns
Build product-performance and customer-outcome proof points
Develop demos, interactive tours, and videos
Own competitive strategy and analyst strategy
Improve win rates against key competitors and Celigo's placement in major evaluations
Own the free trial as a pipeline channel and improve activation and conversion
Make product content drive organic search and visibility in AI search and LLM answers
Contribute to pricing and packaging direction with Product and Finance
Design the organization and operating model
Own the budget
Hire, develop, and lead a team of leaders and practitioners
Represent Celigo externally as an executive spokesperson

Requirements

What you’ll need

Bachelor's degree in business or a technical field
12+ years of experience in B2B SaaS product marketing
6+ years leading teams, including managing managers, at a comparable scale (around $100M+ ARR)
Track record of moving the market through positioning shifts, improved analyst placement, or measurable competitive win-rate gains
Deep experience in integration, automation, iPaaS, or adjacent infrastructure software
Experience positioning a multi-product portfolio as one platform
Experience with pricing and packaging
Experience with free trial or product-led motions
Experience building proof-driven, demo-led stories
Hands-on experience with AI in personal work
Credibility with marketing AI products without overpromising
Executive presence with the C-suite, analysts, and press
Ability to lead through influence across Product, Sales, and Marketing

Benefits

Comp & perks

Remote-first culture
Three weeks of vacation (starting year one)
Wellness days and holidays to recharge
Parental leave
Generous benefits package
Monthly tech stipend
Recognition and career development opportunities
Competitive compensation