Commercial Director

CELSIUS

. Partner with the Regional VP/GM to develop and execute the region's commercial strategy .

Posted 10/13/2026full-timeRemote • Texas • United StatesLead💰 $140,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing commercial strategies, managing regional budgets, and leading cross-functional teams to drive sales growth and operational effectiveness. Proven ability to leverage data insights for decision-making and improve retail execution standards.

Highest-signal resume keywords

Commercial Strategy DevelopmentCross-Functional Team LeadershipDistributor ManagementRetail Execution ExpertiseBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercial PlanningSales Growth MonitoringMarket Share AnalysisPromotional EffectivenessFinancial ReportingForecastingOperational Best PracticesProcess ImprovementData AnalysisRevenue Growth Management

Soft Skills

AccountabilityHigh-Performance Culture DevelopmentChange LeadershipTeam DevelopmentStrategic Partnership Building

Certifications & Qualifications

Valid U.S. Driver’s LicenseMVR Screening

Industry Keywords

CPGBeverageFoodConsumer GoodsRetail ExecutionField Sales OperationsMarket PlanningTerritory OptimizationResource AllocationPromotional Programs

About the role

Key responsibilities & impact

Partner with the Regional VP/GM to develop and execute the region's commercial strategy
Translate national initiatives into regional execution plans
Lead commercial planning to achieve revenue, volume, profitability, and market share objectives
Identify growth opportunities across channels, customers, and distributors
Ensure execution of company priorities and annual operating plans
Drive accountability for regional business performance
Monitor and improve sales growth, distribution gains, velocity, market share, promotional effectiveness, execution KPIs, customer profitability, and budget adherence
Utilize data and insights to identify trends, risks, and opportunities and implement corrective actions
Drive execution excellence across all markets and ensure consistent retail standards
Improve display execution and promotional compliance
Monitor distributor execution and lead performance reviews
Establish operational best practices and drive continuous process improvement
Partner with distributor leadership and key regional customers to improve execution quality, maximize distribution opportunities, resolve operational challenges, execute promotional programs, improve retail visibility, and strengthen strategic partnerships
Connect regional execution with Sales, Marketing, Shopper Marketing, Commercial Strategy, Business Operations, Supply Chain, Finance, Revenue Growth Management, and Category Management
Manage the regional commercial budget, including trade investments, regional marketing funds, operational expenses, headcount planning, forecasting, and financial reporting
Drive disciplined investment decisions to maximize return on investment
Support Annual Operating Plan, Quarterly Business Reviews, market planning, forecasting, territory optimization, resource allocation, and commercial capability development
Recommend strategies that improve growth and operational effectiveness
Develop future leaders, drive accountability, foster a high-performance culture, lead change, and continuously improve commercial processes

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Finance, or a related field required
10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry
Multi-unit or regional sales leadership experience
Experience leading cross-functional teams
Distributor management experience
Experience developing high-performing teams
Strong understanding of retail execution and field sales operations
Valid U.S. Driver’s License required
Must pass an MVR (Motor Vehicle Record) screening

Benefits

Comp & perks

Comprehensive Medical, Dental & Vision benefits
Long and short-term disability
Life insurance
10 Vacation days per year subject to accrual policy
11 Company paid holidays
401(k) with Company match
Identity theft and legal services
Potential eligibility for bonuses
Potential eligibility for Restricted Stock Units (subject to company plans)