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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading commercial execution strategies, managing distributor relationships, and driving profitable growth within the CPG industry. Proven ability to develop high-performing teams and execute data-driven decisions to achieve revenue and market share objectives.
Highest-signal resume keywords
Commercial LeadershipDistributor ManagementRetail ExecutionCross-Functional Team LeadershipData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business DevelopmentSales Performance MonitoringMarket Share AnalysisBudget ManagementPromotional ComplianceExecution KPIsForecastingFinancial ReportingTerritory OptimizationProcess Improvement
Soft Skills
People ManagementChange LeadershipAccountabilityHigh-Performance Culture Development
Certifications & Qualifications
Valid U.S. Driver’s LicenseMVR Screening
Industry Keywords
CPGBeverageFoodConsumer GoodsField Sales OperationsCommercial StrategyRetail StandardsPromotional EffectivenessTrade InvestmentsMarket Planning
About the role
Key responsibilities & impact- Lead the commercial execution strategy and business performance across an assigned region
- Partner with the Regional VP/GM to execute strategic priorities and drive profitable growth
- Lead commercial operations, distributor execution, field sales performance, business development, and retail execution
- Ensure delivery against revenue, distribution, market share, execution, and profitability objectives
- Develop high-performing teams and provide people management
- Translate national initiatives into regional execution plans
- Identify growth opportunities across channels, customers, and distributors
- Monitor sales growth, distribution gains, velocity, market share, promotional effectiveness, execution KPIs, customer profitability, and budget adherence
- Drive execution excellence, retail standards, display execution, promotional compliance, distributor performance, and process improvement
- Manage distributor and key regional customer relationships and promotional programs
- Collaborate with Sales, Marketing, Shopper Marketing, Commercial Strategy, Business Operations, Supply Chain, Finance, Revenue Growth Management, and Category Management
- Manage the regional commercial budget, trade investments, regional marketing funds, operating expenses, headcount planning, forecasting, and financial reporting
- Support Annual Operating Plans, Quarterly Business Reviews, market planning, territory optimization, resource allocation, and commercial capability development
- Lead change, drive accountability, make data-driven decisions, and foster a high-performance culture
Requirements
What you’ll need- Valid U.S. Driver’s License required
- Must pass an MVR (Motor Vehicle Record) screening
- Bachelor's degree in Business, Marketing, Finance, or a related field required
- 10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry
- Multi-unit or regional sales leadership experience
- Experience leading cross-functional teams
- Distributor management experience
- Experience developing high-performing teams
- Strong understanding of retail execution and field sales operations
Benefits
Comp & perks- Comprehensive Medical, Dental & Vision benefits
- Long and short-term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
- Potential eligibility for bonuses
- Potential eligibility for Restricted Stock Units (subject to company plans)