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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in grassroots and brand marketing, with a strong focus on community engagement, event marketing, and project management. Proven ability to lead teams, manage budgets, and optimize marketing campaigns for maximum ROI.
Highest-signal resume keywords
Grassroots MarketingTeam ManagementEvent MarketingProject ManagementCommunity Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Budget ManagementCampaign ReportingProduct ForecastingOperational LogisticsConsumer Activations
Soft Skills
Interpersonal SkillsCommunication SkillsOrganizational SkillsProblem-Solving SkillsSelf-Motivated
Certifications & Qualifications
Valid U.S. Driver’s License
Industry Keywords
CPGFoodBeverageBrand AmbassadorsInfluencer Partnerships
About the role
Key responsibilities & impact- Implement 360° marketing campaigns aligned with national goals and regional sales strategies
- Build partnerships with local influencers, community leaders, and media outlets
- Develop and manage local sponsorships and sampling opportunities
- Lead high-impact consumer activations and events; measure performance to optimize ROI
- Recruit, train, and lead a team of part-time Brand Ambassadors
- Collaborate with Sales and distributor teams to support in-store visibility and retail success
- Manage regional marketing budgets, product forecasting, and campaign reporting
- Oversee operational logistics, including warehouse space, product inventory, and company vehicle use
- Coordinate with Finance to process invoices and manage expenses
- Support broader marketing and sales initiatives as needed
Requirements
What you’ll need- 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage
- 3+ years in team management or field leadership
- Bachelor's degree preferred
- Strong background in community engagement, event marketing, and project management
- Familiarity with regional events and cultural moments that drive brand relevance
- Demonstrated ability to lead teams, manage cross-functional priorities, and deliver under pressure
- Self-motivated with excellent organizational and problem-solving skills
- Strong interpersonal and communication skills
- Comfortable working independently and collaboratively in a dynamic environment
- Willingness to travel within the assigned region
- Valid U.S. driver’s license
- Physically able to lift up to 25 lbs and stand for extended periods
- Must pass an MVR (Motor Vehicle Record) screening
Benefits
Comp & perks- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
- Eligibility for other compensation, including bonuses and Restricted Stock Units (subject to company plans)
