Field Marketing Manager

CELSIUS

. Execute 360° marketing plans aligned with national and regional goals .

Posted 10/7/2026full-timeRemote • United StatesMid-LevelSenior💰 $60,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing comprehensive marketing plans and managing community engagement initiatives, with a strong focus on team leadership and cross-functional collaboration. Proven ability to drive brand visibility and consumer experiences through effective project management and strategic partnerships.

Highest-signal resume keywords

Grassroots MarketingTeam ManagementCommunity EngagementEvent MarketingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing PlansBudget ManagementProduct ForecastingCampaign ReportingConsumer Sampling ProgramsSponsorship ManagementRetail VisibilityLogistics ManagementPerformance EvaluationField Leadership

Soft Skills

Effective CommunicationInterpersonal AbilitiesOrganizational SkillsProblem-Solving SkillsAdaptability

Certifications & Qualifications

Valid U.S. Driver’s License

Industry Keywords

CPGFoodBeverageLocal EventsBrand PartnershipsConsumer Experiences

About the role

Key responsibilities & impact

Execute 360° marketing plans aligned with national and regional goals
Build and nurture relationships with local event organizers and community partners
Identify and manage local sponsorships and brand partnerships
Lead consumer sampling programs and evaluate performance for continuous improvement
Recruit, train, and manage a team of part-time Brand Ambassadors
Partner with Sales and distributor teams to drive retail visibility and in-store conversion
Create and manage annual marketing plans, budgets, product forecasting, and campaign reporting
Oversee market operations including warehouse, inventory, and vehicle logistics
Support invoices and manage expenses in coordination with Regional Field Marketing Managers
Support additional marketing and sales initiatives as needed
Serve as the face of Rockstar Energy, bringing national strategies to life through local consumer experiences

Requirements

What you’ll need

5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage
3+ years of team management or field leadership experience
Strong background in community engagement, event marketing, and project management
Familiarity with local events and cultural moments that drive community engagement
Proven ability to lead teams, manage priorities, and work cross-functionally under tight deadlines
Self-starter with strong organizational and problem-solving skills
Effective communicator with strong interpersonal abilities
Comfortable working both independently and collaboratively in fast-paced environments
Willingness to adapt to changing business needs
Valid U.S. driver’s license; applicants must pass an MVR screening
Physically able to lift up to 25 lbs. and stand for extended periods
Willingness to travel within the designated region as needed

Benefits

Comp & perks

Comprehensive Medical, Dental & Vision benefits
Long- and short-term disability
Life insurance
10 Vacation days per year subject to accrual policy
11 Company paid holidays
401(k) with Company match
Identity theft and legal services
Potential eligibility for bonuses and Restricted Stock Units, subject to company plans