Associate Marketing Manager

Cengage Group

. Develop and implement marketing plans aligned with Cengage's goals .

Posted 10/8/2026full-timeRemote • California • United StatesJuniorMid-Level💰 $52,000 - $83,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing marketing strategies, with a strong focus on market analysis, digital education, and customer outcomes. Proficient in managing cross-functional projects and optimizing marketing processes using various tools and technologies.

Highest-signal resume keywords

Market AnalysisMarketing Strategy DevelopmentSalesforce PardotGoogle AnalyticsB2B and B2C Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Plans DevelopmentMarket AnalysisStrategy DevelopmentECommerce StrategiesCampaign OptimizationEmail MarketingChannel MarketingProduct MarketingOnline Customer AcquisitionAutomation of Marketing Processes

Soft Skills

Interpersonal SkillsOrganizational SkillsAttention to DetailWritten CommunicationVerbal Communication

Tools & Technologies

Salesforce PardotGoogle AnalyticsAdobe Creative SuiteWordPressMicrosoft Office SuiteAmplitude

Industry Keywords

Digital EducationB2B MarketingB2C MarketingGovernment Education FundingMarketing Channels

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop and implement marketing plans aligned with Cengage's goals
Collaborate with cross-functional teams to deliver results through alignment
Analyze market trends and determine strategic opportunities
Implement and manage innovative marketing strategies
Support internal and external communications through technology
Provide effective support to the marketing team to help achieve objectives

Requirements

What you’ll need

BS or BA in Marketing, Communications, Business, or a related field
Ability to effectively manage multiple priorities
Proficiency in market analysis and strategy development
Self-motivated with a strong focus on responsiveness
Highly organized with attention to detail
Outstanding written, verbal, and presentation skills
Positive, collaborative approach with strong interpersonal skills
Passion for digital education and positive customer outcomes
Experience with B2B and B2C marketing
Ability to lead cross-functional or group projects
Experience optimizing and automating marketing processes and campaigns
Multiple years of experience in marketing roles
Practical experience with eCommerce and online customer acquisition strategies
Proficiency with Salesforce Pardot, Amplitude, Google Analytics, and WordPress
Proficiency with Adobe Creative Suite and email service platforms
Proficiency in Microsoft Office Suite
Knowledge of government education funding
Experience delivering campaigns across a variety of marketing channels
Experience using AI tools to support marketing and other professional functions
Channel marketing experience
Product marketing experience

Benefits

Comp & perks

Discretionary incentive bonus program with a 5% annual individual target (not guaranteed)
Comprehensive Total Rewards package
Reasonable accommodations for qualified individuals with disabilities