Business Development Manager

Cengage Group

. Identify and attract new digital customers across PBS, CC, and K12 segments .

Posted 11/6/2026full-timeOhio • United StatesMid-LevelSenior💰 $60,000 - $76,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales with a focus on consultative selling and solution-based presentations, driving full-cycle sales in complex environments. Proven ability to build actionable pipelines and exceed revenue targets while maintaining CRM hygiene.

Highest-signal resume keywords

B2B Sales ExperienceConsultative SellingSalesforce ProficiencyPipeline ManagementInstitutional Deal Closing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Full-Cycle SalesProspectingQualifyingClosingSolution-Based PresentationsRevenue Target AchievementMulti-Stakeholder Navigation

Soft Skills

CommunicationRelationship BuildingAdvisory Skills

Tools & Technologies

Salesforce

Industry Keywords

Digital CustomersK12 EducationPBSCCDigital Ecosystem

About the role

Key responsibilities & impact

Identify and attract new digital customers across PBS, CC, and K12 segments
Conduct deep discovery to understand school operations, instructional goals, and digital readiness
Deliver sales pitches and demonstrations of Milady’s digital content, including CIMA, ExamReady, and Collabs
Advise accounts on course content adoptions and win competitive takeaways
Build a healthy, actionable pipeline through proactive outreach, events, and activations
Maintain Salesforce hygiene by keeping updated pipeline staging and records
Partner with Customer Success Managers for onboarding and early adoption support
Create new business and accelerate Milady’s move to a fully digital ecosystem
Secure new clients, grow digital usage, and gain market share in the PBS, CC, and K12 sectors

Requirements

What you’ll need

Minimum of 5+ years of experience in B2B sales, driving full-cycle sales in complex environments
Demonstrated success in prospecting, qualifying, and closing medium to large institutional deals
Skilled in consultative selling and solution-based presentations
Proven track record of exceeding revenue targets
Expertise in navigating multi-stakeholder decision-making processes
Proficiency in CRM tools (e.g., Salesforce) and maintaining rigorous pipeline hygiene

Benefits

Comp & perks

Variable Sales incentive compensation program
Target variable compensation of 30,000.00 USD annually
Comprehensive Total Rewards package
Reasonable accommodations for qualified individuals with disabilities during the job application process