Director, Campaign Operations

Cengage Group

. Define and evolve the enterprise campaign operations strategy, operating model, production processes, governance, and service model .

Posted 10/6/2026full-timeRemote • Ohio • United StatesLead💰 $138,200 - $221,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in campaign operations strategy, marketing automation, and production processes, with a strong focus on optimizing efficiency and scalability. Proven ability to lead cross-functional teams and manage complex enterprise environments while ensuring compliance with marketing governance standards.

Highest-signal resume keywords

Campaign Operations StrategyMarketing AutomationSalesforce Marketing CloudWorkflow ManagementOperational Efficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ProductionPersonalization ProgramsAutomated Customer JourneysData Quality ManagementTesting and OptimizationPerformance Data AnalysisOperational StandardsGovernance FrameworksProduction ProcessesSegmentation Strategies

Soft Skills

Executive CommunicationCross-Functional LeadershipTeam DevelopmentStrategic Problem SolvingPartner Management

Tools & Technologies

Salesforce Marketing CloudWorkfrontData 360Marketing Technology PlatformsAI-Enabled Marketing Workflows

Industry Keywords

B2B Campaign OperationsB2C Campaign OperationsB2B2C Campaign OperationsEdTechSaaSDigital LearningPublishingCompliance StandardsCAN-SPAMGDPR

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and evolve the enterprise campaign operations strategy, operating model, production processes, governance, and service model
Build and optimize a production model using internal teams, marketer self-service, and external agency or managed-service resources
Establish planning standards, templates, workflows, intake processes, and reusable campaign components
Measure and improve campaign production timelines, velocity, throughput, quality, and predictability
Own the campaign operations capability roadmap and translate business priorities into scalable execution, personalization, and automation capabilities
Partner with Marketing, Revenue, Digital, Product, Sales, IT, Analytics, Legal, and Marketing Technology teams
Provide leadership and governance for Salesforce Marketing Cloud, Workfront, Data 360, and related technologies
Guide automated customer journeys, triggered communications, and campaign execution frameworks
Establish governance for campaign configuration, audience management, workflow, templates, data usage, and operational standards
Monitor platform performance, campaign health, deliverability, data quality, and operational reliability
Implement testing, measurement, dashboards, reporting, and optimization practices
Own campaign operations prioritization and capacity planning frameworks
Develop documentation, training programs, playbooks, and onboarding materials
Lead, coach, and develop a distributed team of automation strategists and campaign producers
Manage external agency and managed-service resources
Build organizational resilience through documentation, cross-training, standardized processes, and scalable ways of working

Requirements

What you’ll need

10+ years of experience in marketing operations, campaign operations, marketing automation, or related marketing technology and production functions
Experience leading teams in complex enterprise environments
Experience building and operating efficient, scalable campaign production or marketing automation models
Strong understanding of marketing strategies, campaign operations, marketing automation, workflow management, and production processes
Experience translating business and marketer requirements into technology, process, workflow, or automation solutions
Experience improving operational efficiency, campaign velocity, quality, and time-to-market
Strong understanding of personalization, segmentation, customer journeys, testing, and campaign optimization
Experience managing internal production teams alongside external agencies, managed services, or other flexible resource models
Strong analytical skills and experience using operational and performance data to drive prioritization and continuous improvement
Ability to balance strategy with operational execution and technical problem solving
Strong executive communication, marketing partner management, and cross-functional leadership skills
Hands-on expertise with marketing automation platforms; Salesforce Marketing Cloud strongly preferred
Proficiency with Workfront or other enterprise workflow and work management platforms
Experience operating within centralized marketing operations organizations or center-of-excellence models
Experience supporting large-scale B2B, B2C, and/or B2B2C campaign operations
Expertise building personalization programs and automated customer journey capabilities
Working knowledge of AI-enabled marketing workflows, content operations, and campaign optimization
Strong understanding of email, audience data, and customer communication governance, including CAN-SPAM, CCPA, GDPR, consent management, accessibility, deliverability, and privacy requirements
Industry background in education, EdTech, SaaS, digital learning, publishing, or similarly complex enterprise environments

Benefits

Comp & perks

Discretionary incentive bonus program with a 25% annual individual target
Comprehensive Total Rewards package
Reasonable accommodations for qualified individuals with disabilities