Director, Marketing Technology – Data Operations

Cengage Group

. Build and scale Cengage's global Marketing Technology and Data function and team .

Posted 10/6/2026full-timeRemote • Ohio • United StatesLead💰 $138,200 - $221,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing technology strategies, governance frameworks, and data operations to enhance customer experiences and drive business outcomes. Proven ability to lead cross-functional teams, manage vendor relationships, and implement AI-powered marketing solutions.

Highest-signal resume keywords

Marketing Technology StrategyData GovernanceAI-Powered Marketing SolutionsCross-Functional LeadershipVendor Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing TechnologyData OperationsDigital MarketingTechnology RoadmapsData StrategyGovernance FrameworksPerformance DashboardsAttributionCustomer Data PlatformsExperimentation

Soft Skills

People LeadershipCoaching AbilityStakeholder ManagementCommunication SkillsFacilitation Skills

Tools & Technologies

CRMMarketing AutomationWeb PlatformsAnalyticsDigital Asset ManagementAI TechnologiesAgile Methodologies

Certifications & Qualifications

Bachelor's DegreeMaster's Degree (Preferred)

Industry Keywords

B2B SaaSEdTechEnterprise EnvironmentsMarketing OperationsTechnology Transformation

About the role

Key responsibilities & impact

Build and scale Cengage's global Marketing Technology and Data function and team
Define the vision, governance, and operating model for the marketing technology and data ecosystem
Develop and own the marketing technology strategy and roadmap aligned to business priorities and customer experience goals
Translate marketing and business needs into technology recommendations, investment priorities, and implementation plans
Define the future-state MarTech ecosystem and supporting architecture
Establish marketing data vision, governance, operating model, and roadmap
Define data platforms, standards, architecture, and integration strategies for personalized experiences, trusted reporting, AI, and advanced analytics
Lead data quality, stewardship, taxonomy, and master data management initiatives
Evolve marketing measurement through attribution, performance dashboards, experimentation, and actionable insights
Oversee marketing data operations, including pipelines, integrations, privacy, governance, and operational processes
Establish governance for evaluating, selecting, implementing, and retiring marketing and data technologies
Maintain an inventory of marketing applications, integrations, licenses, and business owners
Lead technology rationalization efforts and improve platform adoption
Develop standards, policies, and operating procedures
Manage technology intake, prioritization, evaluation, and recommendation processes
Partner with Procurement and Finance on contracts, licensing, renewals, and spend forecasting
Build business cases and technical requirements for technology investments
Establish vendor performance management and strategic partnerships
Develop and implement the marketing AI roadmap
Identify, pilot, and scale AI-powered capabilities
Enable testing frameworks, measurement approaches, and continuous optimization
Evaluate emerging technologies and recommend innovations
Build partnerships across Marketing, Digital, IT, Procurement, Finance, Sales, Security, Legal, and external vendors
Align cross-functional roadmaps, delivery timelines, and investment priorities
Drive organizational adoption through enablement, change management, documentation, and standards
Lead, coach, and develop a global marketing technology and data team
Establish team goals, development plans, and success metrics
Recruit and retain top talent while building future organizational capabilities

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related field
10+ years of experience in Marketing Technology, Marketing Operations, Data Operations, Digital Marketing, Business Systems, or related areas
Strong people leadership and coaching ability
Demonstrated success building and leading high-performing teams in complex enterprise environments
Experience leading enterprise MarTech and data strategy, governance, technology transformation, or digital capability programs
Strong understanding of modern marketing technology and data ecosystems, including CRM, marketing automation, web platforms, analytics, experimentation, digital asset management, customer data platforms, and AI-enabled marketing solutions
Deep expertise in marketing data strategy, governance, and operations
Experience developing technology roadmaps, governance frameworks, and portfolio management practices
Experience evaluating technology investments, managing vendors, and leading software selection processes
Strong business sense with the ability to translate business objectives into technology strategies and investment recommendations
Demonstrated success leading cross-functional initiatives
Excellent communication, stakeholder management, facilitation, and executive presentation skills
Preferred: Experience developing AI strategies, piloting AI capabilities, or scaling AI adoption within marketing organizations
Preferred: Experience implementing experimentation, optimization, or personalization programs
Preferred: Familiarity with Agile delivery methodologies and enterprise project governance
Preferred: Experience supporting global marketing teams in B2B SaaS or EdTech organizations
Preferred: Master's degree or equivalent combination of advanced education and relevant experience

Benefits

Comp & perks

Discretionary incentive bonus program with a 25% annual individual target
Comprehensive Total Rewards package
Reasonable accommodations for qualified individuals with disabilities, including during the job application process