Director, Web Experience & Performance

Cengage Group

. Define and evolve the enterprise web strategy, including experience architecture, platform roadmap, governance model, and operating framework .

Posted 10/6/2026full-timeRemote • Ohio • United StatesLead💰 $138,200 - $221,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in web strategy, digital experience optimization, and performance measurement, with a strong focus on leading high-performing teams and driving measurable business outcomes. Proficient in leveraging analytics, AI technologies, and customer journey insights to enhance digital platforms and user engagement.

Highest-signal resume keywords

Web Strategy DevelopmentDigital Experience OptimizationWeb Analytics ExpertiseTeam Leadership in Enterprise EnvironmentsAI-Enabled Optimization Technologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web Conversion OptimizationCustomer Journey OptimizationContent Management Systems (CMS)Digital MeasurementSEOExperimentationPersonalizationBehavioral InsightsPerformance ReportingGovernance Model Development

Soft Skills

Executive CommunicationStakeholder ManagementTeam DevelopmentStrategic ThinkingOperational Execution

Tools & Technologies

Web Performance MetricsAnalytics ToolsAI TechnologiesDigital Experience EcosystemsContent Intelligence

Industry Keywords

Digital MarketingB2BB2CB2B2CEdTechSaaSDigital LearningPublishingAccessibility StandardsPrivacy Regulations

About the role

Key responsibilities & impact

Define and evolve the enterprise web strategy, including experience architecture, platform roadmap, governance model, and operating framework
Own web performance metrics including engagement, conversion, customer journeys, acquisition efficiency, and contribution to business growth
Identify site performance opportunities through analytics, user research, behavioral insights, and experimentation
Partner with marketing, product, and analytics teams to establish measurement frameworks and performance reporting
Prioritize digital investments based on customer impact and business value
Build and scale experimentation across web experiences, customer journeys, content, messaging, and conversion paths
Develop an optimization vision incorporating automation, predictive insights, content intelligence, personalization, and experimentation
Partner with SEO/GEO, SEM, and content teams to maximize discoverability, organic growth, and content effectiveness
Evaluate and implement AI and emerging technologies to accelerate digital experience innovation, growth, and operational efficiency
Lead web transformation programs including platform modernization, CMS and site migrations, experience redesigns, and governance initiatives
Partner with technology and product teams to ensure scalable, secure, and future-ready digital platforms
Balance strategic priorities with operational excellence and business continuity
Lead, mentor, and develop a global web operations group responsible for production
Establish goals, development plans, and success metrics for team members
Recruit and retain top talent while building organizational capabilities

Requirements

What you’ll need

10+ years of experience leading web, digital experience, optimization, or digital marketing functions
Experience managing high-performing teams in complex enterprise environments
Demonstrated success developing web conversion optimization strategies and translating vision into measurable business outcomes
Experience leading large-scale web transformation, migration, or consolidation initiatives in enterprise companies
Deep expertise in CMS, asset management, web analytics, customer journey optimization, SEO, experimentation, personalization, digital measurement, and experience management
Familiarity with AI-enabled optimization technologies and modern digital experience ecosystems
Knowledge of accessibility standards, privacy regulations, and digital governance
Ability to balance strategic thinking with operational execution
Strong executive communication and stakeholder management skills
Occasional travel required
Preferred: experience within education, EdTech, SaaS, digital learning, publishing, or content business
Preferred: experience supporting B2B, B2C, and B2B2C customer journeys and digital experiences
Preferred: experience working with global sites and multi-brand environments

Benefits

Comp & perks

Discretionary incentive bonus program with a 25% annual individual target (not guaranteed)
Comprehensive Total Rewards package
Reasonable accommodations for qualified individuals with disabilities