Social Media Manager

Cengage Group

. Develop and implement a comprehensive social media strategy aligned with brand and marketing goals .

Posted 10/7/2026full-timeRemote • Ohio • United StatesMid-LevelSenior💰 $67,000 - $107,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing comprehensive social media strategies, managing content calendars, and analyzing performance metrics to optimize engagement and conversion. Proficient in collaborating with creative teams and utilizing social media management tools to enhance brand presence across multiple platforms.

Highest-signal resume keywords

Social Media Strategy DevelopmentContent Calendar ManagementPerformance Metrics AnalysisSocial Media Management ToolsPaid Social Media Advertising

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent CreationPerformance AnalysisCampaign OptimizationPlatform Algorithms Understanding

Soft Skills

Excellent Writing SkillsStrong Collaboration SkillsExceptional OrganizationTime ManagementMultitasking Abilities

Tools & Technologies

Sprout SocialHootsuiteNative Insights

Industry Keywords

Social Media OperationsAudience EngagementBrand ConsistencyCompetitor AnalysisEmerging Platforms

About the role

Key responsibilities & impact

Develop and implement a comprehensive social media strategy aligned with brand and marketing goals
Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels
Assist in development and maintenance of the master-brand social content calendar
Plan, create, and publish engaging content across LinkedIn, Instagram, Facebook, X, and TikTok
Handle day-to-day social media operations, including content calendars and posting schedules
Monitor social channels, respond to comments and messages, and foster audience engagement
Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion
Collaborate with creative teams, copywriters, and marketing stakeholders to produce content
Partner with internal teams to amplify campaigns, events, and key initiatives
Stay current on social trends, emerging platforms, and best practices
Handle paid social campaigns with media teams, including targeting and performance tracking
Ensure brand consistency across social media channels
Track competitor activity and identify opportunities for differentiation
Handle multiple projects and deadlines in a fast-paced environment

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
Minimum of 5 years of experience leading social media for a brand
Confirmed experience developing and implementing social media strategies and campaigns
Strong understanding of platform algorithms, trends, and standards
Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights)
Basic knowledge of paid social media advertising and campaign optimization
Excellent writing, editing, and storytelling skills
Strong analytical skills with the ability to interpret performance data and recommend improvements
Exceptional organization, time management, and multitasking abilities
Strong collaboration and communication skills

Benefits

Comp & perks

Comprehensive and rewarding Total Rewards package designed to support and empower employees
Reasonable accommodations for qualified individuals with disabilities, including during the job application process