Growth Marketing Manager

Centralize

. Build and own Centralize’s growth strategy across paid acquisition, SEO/AEO, website conversion, and other acquisition channels .

Posted 10/1/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing strategies, including paid acquisition, SEO/AEO, and conversion optimization. Proven ability to analyze performance data, develop hypotheses, and execute scalable growth programs in a B2B SaaS environment.

Highest-signal resume keywords

Growth MarketingPaid Acquisition ProgramsSEO/AEO StrategyConversion Rate OptimizationMarketing Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingPerformance MarketingDigital MarketingDemand GenerationSEOAEOConversion Rate OptimizationCampaign DevelopmentData AnalysisAttribution Measurement

Soft Skills

Strong Analytical SkillsStrong Writing SkillsResourcefulnessExperimentation InstinctsOwnership

Industry Keywords

B2B SaaSAcquisition ChannelsLanding Page OptimizationLifecycle ProgramsNurture Programs

About the role

Key responsibilities & impact

Build and own Centralize’s growth strategy across paid acquisition, SEO/AEO, website conversion, and other acquisition channels
Develop channel strategies, identify audiences and opportunities, determine what to test, where to invest, and what to scale
Oversee agency partners across paid acquisition and SEO/AEO, setting strategy and priorities and evaluating recommendations
Build campaigns and landing pages, develop copy, and analyze performance as needed
Own the website as a growth channel and improve traffic-to-signup and qualified-opportunity conversion
Build and run experiments across messaging, landing pages, calls to action, conversion paths, channels, and campaigns
Develop hypotheses and measurement plans before launching tests
Analyze performance data and determine improvements
Build and improve acquisition and conversion measurement, including attribution, channel performance, and funnel metrics
Identify and test new channels and growth opportunities
Help establish lifecycle and nurture programs
Turn successful initiatives into repeatable, scalable programs and processes

Requirements

What you’ll need

4–7+ years of experience in growth marketing, performance marketing, digital marketing, demand generation, or a similar role, ideally in B2B SaaS
Experience building growth programs from the ground up and owning acquisition and conversion outcomes from strategy through execution
Hands-on experience building and executing paid acquisition programs, including developing strategy, setting budgets, building campaigns, testing, and analyzing performance
Experience with SEO and/or AEO, including how search, website structure, content, and messaging work together to drive qualified traffic
Experience improving website and landing page conversion and running structured conversion rate optimization experiments
Experience working with and managing agencies or specialized external partners while maintaining ownership of strategy and outcomes
Strong experimentation instincts and the ability to turn business questions into clear hypotheses and useful tests
Strong analytical skills and comfort using data to evaluate performance, diagnose problems, and make decisions
Experience with marketing analytics, attribution, and measurement
Strong writing skills and the ability to develop clear landing page, ad, email, and campaign copy
High agency, ownership, and resourcefulness, with the ability to figure out what needs to happen and drive work forward without step-by-step direction
Comfortable moving between strategy and hands-on execution
Comfortable operating in a fast-moving startup where priorities can change quickly
Experience building growth at an early-stage B2B SaaS company is a plus
Experience with both product-led and sales-led growth motions is a plus

Benefits

Comp & perks

Fully covered medical, dental, and vision insurance
401(k)
Parental leave
Unlimited PTO plus company holidays
Quarterly offsites
Equipment stipend