Centralize

Growth Marketing

• Build and own Centralize’s growth strategy across paid acquisition, SEO/AEO, website conversion, and other acquisition channels
• Develop channel strategies, identify audiences and opportunities, determine what to test, where to invest, and what to scale
• Oversee agency partners across paid acquisition and SEO/AEO, setting strategy and priorities and evaluating recommendations
• Build campaigns and landing pages, develop copy, and analyze performance as needed
• Own the website as a growth channel and improve traffic-to-signup and qualified-opportunity conversion
• Build and run experiments across messaging, landing pages, calls to action, conversion paths, channels, and campaigns
• Develop hypotheses and measurement plans before launching tests
• Analyze performance data and determine improvements
• Build and improve acquisition and conversion measurement, including attribution, channel performance, and funnel metrics
• Identify and test new channels and growth opportunities
• Help establish lifecycle and nurture programs
• Turn successful initiatives into repeatable, scalable programs and processes

Growth Marketing Manager

Events

• Own logistics for conferences, dinners, field events, and other marketing programs from planning through execution
• Help develop creative event experiences, from booth concepts and activations to swag and other ways to stand out and create memorable interactions
• Take ideas and turn them into reality by figuring out vendors, options, requirements, timelines, and next steps
• Manage event registrations, vendors, venues, shipping, booth materials, signage, swag, attendee lists, and other event details
• Build and maintain event timelines, workback plans, and checklists
• Coordinate with Sales on event attendance, pre-event needs, lead capture, and post-event follow-up
• Manage marketing vendors and ensure deliverables stay on schedule
• Coordinate production and inventory of swag, collateral, and other marketing materials
• Maintain the marketing and events calendar and keep owners, deadlines, and dependencies organized
• Support execution of customer marketing and other marketing programs as needed
• Help turn recurring work into simple, scalable processes as the Marketing team grows

Growth Marketing Manager

Marketing Coordinator, Events