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About the role
Key responsibilities & impact- Conduct audience research, define the ideal customer profile, and develop go-to-market strategy
- Lead naming, positioning, and messaging for existing and future products and features
- Own the launch and release process in collaboration with the product team
- Enable sales and customer success in partnership with the marketing team
- Conduct competitive intelligence
- Partner with the VP of Marketing to adapt or build product marketing systems and processes
- Lead key strategic initiatives within the company
Requirements
What you’ll need- 5+ years in B2B product marketing, at least 2 of them in software sold to SMBs
- Experience taking a product from thesis to launch
- Experience working closely with sales and customer success teams
- Comfortable leading multiple work streams in parallel
- Able to write and build your own materials
- Willingness to learn the laundry industry; prior laundry business knowledge is not required
Benefits
Comp & perks- Equity Options
- Unlimited PTO and 12 Paid Holidays
- Gym, Laundry and Work-from-home/Commuter stipend
- Parental leave – Up to 14 weeks fully paid for new parents
- Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
- 401(k)
- Access to learning opportunities from the team and network of advisors and investors