Chief Marketing Officer – CMO

CEO Life Corp

. Own CEO Life's chapter-level marketing strategy and the Road to 20 operating system .

Posted 9/29/2026full-timeRemote • United StatesLead💰 $150,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing performance-driven customer acquisition strategies, managing significant advertising budgets, and optimizing marketing funnels. Proven ability to lead and develop teams while utilizing data analytics to drive decision-making and campaign success.

Highest-signal resume keywords

Customer Acquisition SystemsPaid Media ManagementMarketing Funnel OptimizationTeam LeadershipData Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ArchitectureAudience TargetingCreative StrategyCopywritingCRM AutomationAnalyticsPerformance MetricsBudget ManagementLead NurturingConversion Optimization

Soft Skills

Analytical ThinkingOrganizational SkillsDecisivenessAccountabilityCommunication

Tools & Technologies

MetaInstagramLinkedInEmail MarketingSMS MarketingDashboardsScorecardsReporting ToolsTesting ProtocolsCampaign Templates

Industry Keywords

Performance-Driven MarketingHigh-Ticket ProductsMembership MarketingFranchise MarketingMulti-Location BusinessesProfessional ServicesAffluent ConsumersStartup EnvironmentRapid GrowthMarket Analysis

About the role

Key responsibilities & impact

Own CEO Life's chapter-level marketing strategy and the Road to 20 operating system
Develop individualized marketing plans for every chapter based on market, demographics, membership profile, maturity, historical performance and acquisition channels
Build a predictable acquisition engine generating approximately 6–10 qualified appointments per business day per chapter
Oversee paid acquisition across Meta, Instagram, LinkedIn and emerging channels
Own campaign architecture, audiences, targeting, creative, offers, messaging, retargeting, budgets, testing and optimization
Design and continuously improve the prospective-member funnel from advertising through interview
Develop landing pages, application flows, lead nurturing, SMS/email sequences, appointment reminders and retargeting campaigns
Establish creative strategy and oversee ad concepts, copy, video concepts, social creative, landing-page copy, email/SMS copy and campaign positioning
Build, train, manage and develop a team of Marketing Managers
Establish SOPs, playbooks, dashboards, KPIs, reporting, QA standards, campaign templates, testing protocols and performance reviews
Create communication and reporting structures for Corporate Marketing, Marketing Managers and Chapter Partners
Diagnose underperforming chapters, communicate solutions and lead corrective action
Build a centralized command center for chapter marketing performance
Develop dashboards and scorecards tracking spend, leads, appointments, show rates, conversion, members, CAC, revenue and ROI
Use data to make rapid decisions and scale winning campaigns across markets
Deliver the primary KPI of 20 new members per month per chapter, with supporting appointment, CAC, budget and performance targets

Requirements

What you’ll need

Significant experience building and scaling performance-driven customer acquisition systems
Deep understanding of paid media, funnels, creative, copy, CRM, automation, analytics and sales conversion
Demonstrated experience managing significant advertising budgets and multiple simultaneous markets or business units
Ability to evaluate performance deeply enough to challenge agencies, media buyers, copywriters or Marketing Managers
Experience marketing to CEOs, entrepreneurs, executives, affluent consumers, professional services, memberships, franchises, multi-location businesses or high-ticket products/services is highly valuable
Highly analytical, extremely organized and decisive
Comfortable with accountability and leading a rapidly growing team
Able to operate effectively in a startup/fast-paced environment
No specific educational credential stated