CEO Life Corp

Revenue Operations

• Build and lead a scalable revenue organization across membership sales, local chapter sales, and Chapter Partnership growth.
• Own the sales strategy behind CEO Life's "Road to 20" objective: 20 new members per month, per chapter, and establish the metrics and accountability needed to consistently achieve it.
• Recruit, develop, and lead a high-performing team of high-ticket closers, appointment setters, and future sales leaders.
• Build a repeatable sales playbook encompassing qualification, consultative selling, scripts, coaching, pipeline management, follow-up, and closing.
• Partner closely with Marketing to connect lead generation, funnel performance, CAC, and conversion data to revenue outcomes.
• Build and continually improve the CRM, reporting, automation, and sales technology infrastructure needed to create predictable, measurable revenue.
• Lead the sales strategy for CEO Life Chapter Partnerships, including building the team, pipeline, and process required to expand into new U.S. and international markets.
• Lead from the front by staying close to the sales floor, coaching individual performers, reviewing calls, and personally helping close business when it matters.

Chief Revenue Officer

Chief Marketing Officer

• Own CEO Life's chapter-level marketing strategy and the Road to 20 operating system
• Develop individualized marketing plans for every chapter based on market, demographics, membership profile, maturity, historical performance and acquisition channels
• Build a predictable acquisition engine generating approximately 6–10 qualified appointments per business day per chapter
• Oversee paid acquisition across Meta, Instagram, LinkedIn and emerging channels
• Own campaign architecture, audiences, targeting, creative, offers, messaging, retargeting, budgets, testing and optimization
• Design and continuously improve the prospective-member funnel from advertising through interview
• Develop landing pages, application flows, lead nurturing, SMS/email sequences, appointment reminders and retargeting campaigns
• Establish creative strategy and oversee ad concepts, copy, video concepts, social creative, landing-page copy, email/SMS copy and campaign positioning
• Build, train, manage and develop a team of Marketing Managers
• Establish SOPs, playbooks, dashboards, KPIs, reporting, QA standards, campaign templates, testing protocols and performance reviews
• Create communication and reporting structures for Corporate Marketing, Marketing Managers and Chapter Partners
• Diagnose underperforming chapters, communicate solutions and lead corrective action
• Build a centralized command center for chapter marketing performance
• Develop dashboards and scorecards tracking spend, leads, appointments, show rates, conversion, members, CAC, revenue and ROI
• Use data to make rapid decisions and scale winning campaigns across markets
• Deliver the primary KPI of 20 new members per month per chapter, with supporting appointment, CAC, budget and performance targets

Chief Revenue Officer

Chief Marketing Officer – CMO