Vice President, Market Access

Ceribell │ Point-of-Care EEG

. Build, lead, and develop a Market Access team spanning HEOR, payer and policy strategy, and health economic tools .

Posted 11/5/2026full-timeSunnyvale • California • United StatesLead💰 $280,000 - $320,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in U.S. reimbursement processes, including DRG payment and CMS policy, while effectively leading market access strategies and developing health economic tools. Proven ability to cultivate relationships with key stakeholders and translate complex evidence into impactful messaging for payers and executives.

Highest-signal resume keywords

U.S. Reimbursement ExpertiseMarket Access Strategy DevelopmentHealth Economic Model OversightTeam Leadership and DevelopmentStakeholder Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Health Economic Tools DevelopmentBudget Impact ModelingCost-Effectiveness AnalysisPayment Pathway LeadershipCPT/HCPCS Knowledge

Soft Skills

Analytical SkillsPersuasive Communication

Certifications & Qualifications

MBAMPHMHAJD

Industry Keywords

Market AccessHEORPayer StrategyMedical Policy DevelopmentBreakthrough Device Payment Policy

About the role

Key responsibilities & impact

Build, lead, and develop a Market Access team spanning HEOR, payer and policy strategy, and health economic tools
Own headcount planning, budget, vendor and consultant strategy, functional goals, MBOs, and operating cadence
Own the multi-year payment and access roadmap for Ceribell’s POC EEG and emerging neuromonitoring technologies
Lead payment pathways including MS-DRG and add-on payment mechanisms, and pursue coding and coverage pathways such as CPT/HCPCS and payer medical policy
Anticipate and mitigate payment risk and resolve barriers across payment, hospital workflows, and provider economics in ED, ICU, and inpatient settings
Cultivate relationships with MAC medical directors, commercial payers, Medicaid plans, IDNs, CMS staff, and health system CFOs
Oversee payer and health system education initiatives highlighting clinical evidence, economic value, and outcomes impact
Represent Ceribell at industry, payer, and policy forums
Own CMS rulemaking strategy, including IPPS, OPPS, PFS, NTAP, and TCET pathways, comment letters, and public testimony
Engage CMS, Congress, and policymakers on Breakthrough Device payment policy
Manage relationships with trade associations, coalitions, specialty societies, outside counsel, and consultants
Set evidence-generation strategy across HEOR, real-world evidence, and publications; co-own the evidence plan with the CMO and Medical Affairs
Oversee budget impact models and cost-effectiveness analyses
Own development and governance of health economic tools, including economic impact calculators, budget impact models, and program cost comparisons
Ensure tools use validated, defensible assumptions and are tailored to different hospital types and care settings
Equip sales leadership and field teams with tools, training, and guidance for hospital C-suite and finance buyers
Keep tools current as payment policy and evidence evolve
Set standards for communicating economic and reimbursement value to payers and health system leaders
Support strategic IDN and health system engagements
Quantify and report access wins and risks to the executive team and Board
Perform other responsibilities as assigned by the Manager/Supervisor

Requirements

What you’ll need

Bachelor’s degree in health policy, business, science, public health, or a related field; MBA, MPH, MHA, or JD preferred
15+ years of experience in the medical device, diagnostics, or digital health industry, with 8+ years directly in market access, reimbursement, HEOR, or health policy
5+ years leading and developing teams, including managers or directors, ideally including a field-based reimbursement or customer reimbursement support team
Led a successful payment pathway end to end (e.g., NTAP, MS-DRG assignment, new CPT code, or national coverage), ideally for a novel or Breakthrough-designated technology
Deep expertise in U.S. reimbursement, particularly inpatient: DRG payment, CMS policy and rule making, NTAP/TCET, commercial payer processes, and medical policy development; working knowledge of CPT/HCPCS
Experience building or overseeing health economic models and tools used by commercial teams
Experience building compliant field reimbursement programs and partnering closely with sales leadership
Experience advising C-suite and Board and representing the company externally with CMS and policymakers
Strong analytical skills and the ability to translate complex clinical and economic evidence into persuasive payer and executive messaging
Experience in high-growth or public-company environments preferred

Benefits

Comp & perks

Performance-based incentive compensation (varies by role)
Equity opportunities
100% Employer paid Health Benefits for Employees
50% - 70% Employer paid Health, Dental & Vision for dependents (depending on plan selection)
100% paid Life and Long-Term Disability Insurance
401(k) with a generous company match
Employee Stock Purchase Plan (ESPP) with a discount
Monthly cell phone stipend
Flexible paid time off
13 Paid Holidays + 3 Company Wellness Days
Excellent parental leave policy
Fantastic culture with tremendous career advancement opportunities
Joining a mission-minded organization!