Senior Manager, Brand Marketing

CertifyOS

. Steward Certify's brand identity, including voice, tone, visual language, and positioning .

Posted 9/18/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand marketing and content strategy, with a strong focus on building and transforming brand identity in healthcare or technology sectors. Proficient in managing content operations at scale, including editorial systems and high-volume output, while leveraging AI-driven tools for content production.

Highest-signal resume keywords

Brand MarketingContent StrategyEditorial LeadershipHealthcare Industry ExperienceAI-Driven Content Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Operations ManagementEditorial SystemsHigh-Volume Content ProductionWriting and Editorial SkillsB2B Content Strategy

Soft Skills

CollaborationStrategic ThinkingCommunication

Tools & Technologies

AI ToolsContent Intelligence SoftwareAutomation PlatformsLinkedInPodcasts

Industry Keywords

HealthtechHealth Plan OperationsB2B Enterprise SaaSDemand GenerationAccount-Based Marketing

About the role

Key responsibilities & impact

Steward Certify's brand identity, including voice, tone, visual language, and positioning
Maintain and evolve the brand guidelines system
Lead periodic brand audits and use findings to evolve the brand
Partner with Product Marketing and leadership on positioning, market strategy, and competitive narrative
Own the master content strategy and editorial calendar
Develop thought leadership for health plan executives and provider operations leaders
Lead creation of articles, blogs, LinkedIn content, newsletters, video scripts, webinars, event presentations, white papers, contributed industry pieces, and sales enablement assets
Build a scalable content production engine using AI tools, internal subject-matter experts, customer insights, and external partners
Partner with Marketing, BD, Product, Customer Success, and executives to support pipeline creation, customer education, product launches, events, and market authority
Own Certify's podcast, including guest strategy, topic selection, production, publishing, and audience growth
Drive Certify's LinkedIn presence and executive ghostwriting programs
Build and grow Certify's owned newsletter
Track channel performance and optimize content type, frequency, and distribution
Own events strategy and manage conferences, roundtables, webinars, proprietary events, logistics, materials, and follow-up campaigns
Develop employer brand strategy and recruiting content
Partner with People & Talent on talent marketing
Own corporate communications, including executive announcements, company updates, investor communications, and press releases
Build internal brand engagement programs

Requirements

What you’ll need

6–10+ years in brand marketing, content strategy, or editorial leadership
Track record of building or transforming a brand at a healthcare or technology company
Demonstrated experience owning content operations at scale, including editorial systems, production workflows, and high-volume output
Hands-on experience managing owned media channels such as LinkedIn company presence, newsletters, podcasts, or video programs
Strong writing and editorial skills
Ability to translate business goals into brand narratives and content strategies for B2B buyers and talent audiences
Preferred: Background in healthtech, health plan operations, or B2B enterprise SaaS with complex buyer audiences
Preferred: Experience with AI-driven content workflows, LLMs, automation platforms, or content intelligence software
Preferred: Experience managing or contributing to executive thought leadership and ghostwriting programs
Preferred: Familiarity with demand generation and ABM

Benefits

Comp & perks

100% coverage of health, dental, and vision insurance premiums for employees
Unlimited PTO for US-based team members, with at least two weeks off each year to recharge
Health insurance for employees in India
Statutory leave benefits for employees in India
Additional wellness (menstrual) leave for women in India
Inclusive workplace and equal employment opportunity commitment
Reasonable accommodations during the application process