CertifyOS

Brand Manager

• Steward Certify's brand identity, including voice, tone, visual language, and positioning
• Maintain and evolve the brand guidelines system
• Lead periodic brand audits and use findings to evolve the brand
• Partner with Product Marketing and leadership on positioning, market strategy, and competitive narrative
• Own the master content strategy and editorial calendar
• Develop thought leadership for health plan executives and provider operations leaders
• Lead creation of articles, blogs, LinkedIn content, newsletters, video scripts, webinars, event presentations, white papers, contributed industry pieces, and sales enablement assets
• Build a scalable content production engine using AI tools, internal subject-matter experts, customer insights, and external partners
• Partner with Marketing, BD, Product, Customer Success, and executives to support pipeline creation, customer education, product launches, events, and market authority
• Own Certify's podcast, including guest strategy, topic selection, production, publishing, and audience growth
• Drive Certify's LinkedIn presence and executive ghostwriting programs
• Build and grow Certify's owned newsletter
• Track channel performance and optimize content type, frequency, and distribution
• Own events strategy and manage conferences, roundtables, webinars, proprietary events, logistics, materials, and follow-up campaigns
• Develop employer brand strategy and recruiting content
• Partner with People & Talent on talent marketing
• Own corporate communications, including executive announcements, company updates, investor communications, and press releases
• Build internal brand engagement programs

Senior Manager, Brand Marketing

Product Marketing

• Own end-to-end competitive intelligence for the Provider Data Management space
• Build and maintain a continuous market monitoring system
• Deliver weekly, monthly, and quarterly market reports with insights and recommended actions
• Build AI-driven architecture to automate reporting workflows
• Conduct customer interviews, prospect calls, and win/loss debriefs
• Develop and own pricing strategy across products and segments
• Model pricing scenarios for new products, expansions, and enterprise deals
• Design and test pricing experiments
• Optimize product packaging, bundling, feature prioritization, cross-sell, and upsell opportunities
• Own product positioning and messaging frameworks
• Develop sales and marketing assets including battlecards, one-pagers, solution briefs, case studies, pitch decks, ROI calculators, and objection-handling guides
• Lead go-to-market launches for products, features, and packaging changes
• Build and own buyer persona libraries
• Develop thought leadership content and market narratives
• Partner with Marketing on campaign messaging and demand generation targeting
• Serve as the primary voice of the market in product planning and roadmap discussions
• Co-own product discovery through interviews, surveys, and advisory boards
• Translate product capabilities into value propositions, adoption materials, and sales training
• Maintain feedback loops between Sales, Customer Success, and Product
• Define and track product marketing KPIs

Senior Manager, Brand Marketing

Head Of Product Marketing