Senior Digital Marketing, Analytics Manager

CETERA

. Provide day-to-day direction for offshore analytics resources .

Posted 10/16/2026full-timeUnited StatesSenior💰 $105,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics, KPI framework development, and data governance practices, with a strong ability to translate complex data into actionable insights and executive-ready reports. Proficient in leveraging analytics tools and collaborating with cross-functional teams to drive performance measurement and strategic recommendations.

Highest-signal resume keywords

Marketing AnalyticsKPI Framework DevelopmentData Governance PracticesAdvanced Analytics ToolsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data InsightsPerformance MeasurementPredictive ModelingSegmentationA/B TestingRegression AnalysisDashboard DevelopmentReporting CadencesMarketing Performance MeasurementChannel Performance

Soft Skills

Strong Attention to DetailIntellectual CuriositySound Business JudgmentEffective CommunicationSelf-Starter

Tools & Technologies

ExcelSQLPower BITableauPythonRSalesforceMarketoGoogle AnalyticsMarTech Platforms

Industry Keywords

Marketing ROILTV/CACNPSFunnel MetricsExecutive ReportingFinancial ServicesWealth ManagementAdvisor Marketing

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Provide day-to-day direction for offshore analytics resources
Lead end-to-end analytical projects from test design through communication of findings
Translate complex data into recommendations improving acquisition, retention, channel mix, marketing ROI, LTV/CAC, NPS, and overall performance
Develop and maintain weekly, monthly, and quarterly reports, executive dashboards, and QBR materials
Build forecasting models, predictive analytics, and actionable segmentation for marketing and sales planning
Establish and maintain data governance practices across marketing and sales data
Partner with Marketing, Sales, Finance, and cross-functional stakeholders on KPI frameworks and analytics solutions
Evaluate analytics tools, processes, and resources for automation, efficiency, scalability, and adoption
Develop data-informed perspectives on industry trends, competitor activity, brand health, and reputational risk

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, Finance, Computer Science, or a related field; equivalent combination of education and experience may be considered
Seven or more years of experience in marketing analytics, business analytics, data insights, performance measurement, or a related analytical function
Experience developing KPI frameworks, dashboards, reporting cadences, and executive-ready insights
Advanced proficiency with analytics, reporting, and visualization tools, including Excel and one or more platforms such as SQL, Power BI, Tableau, Python, R, or similar tools
Experience partnering with cross-functional teams to translate business objectives into measurable reporting, analysis, and recommendations
Strong understanding of marketing performance measurement, KPI frameworks, campaign analytics, attribution, channel performance, ROI, LTV/CAC, funnel metrics, and executive reporting cadences
Ability to translate complex data into clear, concise, executive-ready insights, dashboards, business review materials, and recommendations
Working knowledge of CRM, marketing automation, web analytics, and MarTech platforms such as Salesforce, Marketo, and Google Analytics
Working knowledge of statistics, experimental design, A/B testing, regression analysis, segmentation, and predictive modeling
Ability to establish and maintain data governance practices
Strong cross-functional collaboration and communication skills
Self-starter with sound business judgment, strong attention to detail, intellectual curiosity, and ability to work in a fast-paced, matrixed environment
Up to 10% travel
Master’s degree and financial services, wealth management, or advisor marketing experience preferred, not required

Benefits

Comp & perks

Inclusive health, dental, vision, and life insurance plans
Mental health benefits
20+ days of paid time off (PTO)
Paid holidays
2 paid wellness days
401(k) savings plan with company contribution up to 5%
Access to a financial professional
Paid parental leave
Health Savings Account and Flexible Spending Account options
Employee Assistance Program (EAP)
LifeLock identity theft protection
Pet insurance
Paid caregiver leave
Other voluntary benefits