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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Copywriting and UX Writing, with a strong command of Portuguese and a strategic mindset to align content with business objectives. Proficient in analyzing data to optimize content effectiveness and ensure accessibility across digital platforms.
Highest-signal resume keywords
CopywritingUX WritingContent AccessibilityData AnalysisAgile Methodologies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingMicrocopyUser FlowsStrategic ContentSEO
Soft Skills
CollaborationCreativityProactivityStrong OrganizationInterpersonal Skills
Tools & Technologies
Figma
Industry Keywords
B2B MarketContent Optimization
About the role
Key responsibilities & impact- Develop copy for digital interfaces, including email marketing, WhatsApp, chatbots, and landing pages
- Collaborate with Designers, Developers, and strategic teams
- Ensure the consistency and accessibility of copy across all platforms
- Analyze data to improve content effectiveness and support creative decision-making
- Adapt writing style to the audience and objectives of each project
- Participate in sprints and agile projects, adapting to scope changes when necessary
Requirements
What you’ll need- Excellent command of Portuguese, with outstanding writing and grammar skills
- Experience in Copywriting and UX Writing, including email marketing, microcopy, user flows, and strategic content
- Knowledge of content accessibility best practices
- Familiarity with tools such as Figma
- Ability to interpret briefs, benchmarks, and market data
- Strategic mindset to align content with business and user objectives
- Ability to work collaboratively and adaptively in agile environments
- Completed or ongoing degree in Languages, Communications, Journalism, or a related field
- A plus: experience in the B2B market
- A plus: knowledge of SEO for copy optimization
- A plus: experience analyzing data to optimize content and identify opportunities
- Creative, proactive, and collaborative profile
- Eagerness to learn and share knowledge with the team
- Strong organization and commitment to delivering high-quality work
- Strong interpersonal skills when working with internal and external teams
- Ownership and accountability for deliverables
Benefits
Comp & perks- Company laptop for employees based in São Paulo, or a home office allowance for employees based outside São Paulo
- SulAmérica health insurance (private-room plan)
- Life insurance
- Meal and food allowance through a Flash card, usable for credit/debit purchases at businesses with a food-related corporate registration, such as restaurants, grocery stores, and delivery apps
- Birthday day off plus an additional meal allowance credit
- Optional SulAmérica dental insurance
- Fitness incentive through TotalPass
- Education incentive, including monthly reimbursement for courses and training, as well as funding for certifications (subject to prior alignment with leadership)
- Semiannual performance reviews with feedback and the creation of an individual development plan (IDP)
- Modern, fully accessible office with an in-house bistro-style restaurant
- Incentive campaigns for referring new business or new employees, with cash rewards