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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in product management, including leading and developing teams, managing product lifecycles, and making strategic decisions based on customer value and business outcomes. Proficient in collaborating with cross-functional teams, particularly in engineering and data science, to drive product initiatives and ensure successful delivery.
Highest-signal resume keywords
Product Management ExperienceTeam Leadership and DevelopmentB2B Data or ML Product ExperienceClear Communication SkillsProduct Judgment and Decision-Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Lifecycle ManagementRequirements DefinitionCustomer Discovery PracticesData Analysis and InterpretationPerformance MeasurementProduct Strategy DevelopmentExperiment DesignTechnical Feasibility AssessmentPortfolio SequencingCross-Product Tradeoff Resolution
Soft Skills
Coaching and MentoringAccountabilityCollaborationProblem-SolvingStakeholder Alignment
Tools & Technologies
ScrumData PipelinesModel DeploymentReal-Time Decisioning SystemsProgrammatic Advertising
Industry Keywords
Advertising TechnologyMarketing TechnologyData-Driven MarketingB2BCustomer Value
About the role
Key responsibilities & impact- Lead, manage, coach, and develop the product management team
- Hold PMs accountable for product outcomes and individual growth
- Lead hiring and performance management
- Improve discovery, prioritization, requirements, and measurement practices
- Ensure PMs define customer problems, intended outcomes, scope, and acceptance criteria
- Distinguish research and experiments from work ready for delivery
- Own product scope and priorities
- Partner with Engineering, Data Science, the Scrum Master, and Technical Project Manager on dependencies, estimates, readiness, planning, and coordination
- Directly lead product initiatives from discovery through launch when needed
- Partner with the SVP of Product & Solutions Architecture on product strategy and investment priorities
- Own portfolio sequencing and resolve cross-product tradeoffs
- Evaluate opportunities based on customer value, revenue potential, data and infrastructure costs, capacity, and displaced work
- Communicate roadmap changes and their implications
- Build customer discovery practices with brands, agencies, and internal users
- Partner on pilot customers, data requirements, success measures, and launch criteria
- Work with Sales and Client Solutions on positioning, packaging, and launch readiness
- Convert recurring customer needs into repeatable capabilities
- Help customer-facing teams explain product capabilities, limitations, and measurement
- Use adoption and performance evidence to guide investment
Requirements
What you’ll need- 8+ years of product management experience
- 3+ years directly managing PMs across hiring, coaching, and performance management
- Experience leading a small product team with limited resources and contributing directly to product work
- Strong product judgment, including choosing what to build, defer, or stop and evaluating resulting customer or business results
- Track record of developing PMs in judgment, independence, or responsibility
- Experience bringing complex B2B data or ML products into production
- Experience working with Engineering and Data Science through uncertainty in data quality, model performance, and technical feasibility
- Clear written and verbal communication
- Ability to frame decisions, write useful requirements, and align technical and commercial stakeholders
- Ability to design product measures and experiments, interpret results, and weigh customer value against delivery and operating costs
- Preferred: experience in advertising technology, marketing technology, or an adjacent data-driven marketing domain
- Preferred: programmatic advertising experience
- Preferred: experience with partner integrations, data pipelines, model deployment, or real-time decisioning systems
- Preferred: experience turning custom client solutions into reusable platform capabilities or self-service workflows
- Must meet work authorization requirements verified through E-Verify
Benefits
Comp & perks- Equity
- Full benefits package
- Unlimited PTO
- Collaborative, inclusive environment