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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading digital marketing strategies and managing P&L for e-commerce businesses, with a focus on performance marketing, SEO, and data-driven decision-making. Proven ability to build and lead high-performing marketing teams while managing complex global budgets and driving customer acquisition through innovative digital channels.
Highest-signal resume keywords
Digital Marketing LeadershipE-Commerce P&L ManagementPerformance Marketing CampaignsSEO and GEO StrategiesB2B SaaS Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing MethodsPerformance MarketingSEOGEO StrategiesData-Driven OptimizationBudget ManagementMarketing Technology StacksA/B TestingCampaign PlanningInfluencer Strategies
Soft Skills
Interpersonal SkillsMotivational SkillsCommunication SkillsLeadership SkillsEntrepreneurial Mindset
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business AdministrationBachelor’s Degree in Economics
Industry Keywords
B2B SaaSProduct-Led GrowthMarketing Attribution ModelsRevenue GenerationMatrixed Organization
About the role
Key responsibilities & impact- Own the global strategy, execution, and P&L of Chaos’s direct digital and e-commerce business
- Scale a €10M+ ARR target and the Chaos Product-Led Growth and demand generation model
- Translate the AEC growth vision into actionable marketing frameworks and scalable new customer ARR
- Manage forecasting and drive performance against €10M ARR digital channels
- Lead and manage a matrixed organization of 10+ marketing professionals across five functional sub-teams
- Focus on leadership succession planning, capability building, and an outcome-driven operational culture
- Report e-commerce activities to the CRO, including always-on and one-off initiatives
- Manage global marketing budget allocation
- Oversee performance marketing campaigns, acquisition spend, bid optimization, and budget allocation across acquisition, ABM, and retention campaigns
- Support campaign planning and execution hands-on
- Execute content-driven search frameworks across international markets using SEO and GEO strategies
- Own Chaos’s global web properties and optimize performance through continuous A/B testing
- Deliver organic communication and influencer strategies across global channels
- Test new approaches and methods through influencers, paid, web, and campaign channels
- Manage agency relationships and external freelancers
Requirements
What you’ll need- Significant experience in modern digital marketing methods, with a proven track record operating within a senior leadership capacity
- Demonstrated experience managing an active, standalone e-commerce or digital sales channel P&L with direct target accountability for a multi-million euro ARR volume
- Operational background within B2B SaaS environments, specifically leading self-service or PLG motions where customer acquisition relies heavily on digital-first, low-touch conversion pathways
- Proven capability to build, resource, and lead large, multi-disciplinary, fast-moving marketing teams in performance-driven organizations
- Comprehensive experience overseeing marketing technology stacks and building AI-enabled marketing processes
- Capability to own a complex global budget, manage data-backed investment risks, forecast revenue pipelines, and justify marketing spend velocity
- Understanding of how technical SEO/GEO, web infrastructure, performance marketing, and social media integrate into a revenue-generating system
- Experience challenging marketing attribution models, data validity, and performance analytics to make objective, data-driven optimization decisions
- Interpersonal, motivational, and communication capabilities required to manage matrixed global teams and represent marketing within executive revenue leadership
- Hands-on, entrepreneurial mindset
- Bachelor’s degree in Marketing, Business Administration, Economics, or a related discipline or equivalent experience
- Valid work/residence permit for Germany or the UK
Benefits
Comp & perks- Hybrid or remote working options
- Global company with offices in 11 cities worldwide
- Teamwork-oriented and curious work culture
- Confidentiality of all applications is assured