Senior Product Marketing Manager – E-Mobility

chargecloud

. Translate complex product knowledge into clear and compelling stories for different target audiences .

Posted 9/24/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Product Marketing with a focus on positioning, messaging, and storytelling for diverse audiences. Capable of developing strategic go-to-market initiatives and enablement materials while fostering collaboration across departments.

Highest-signal resume keywords

Product Marketing ExperiencePositioning And MessagingStorytelling SkillsTechnical UnderstandingStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyAudience-Specific MessagingContent DevelopmentProduct Launch PlanningKPI DefinitionEnablement Material CreationCompetitive PositioningProduct CommunicationMarket UnderstandingCustomer Insights

Soft Skills

Clear CommunicationOwnershipCollaborationResilienceIndependent Work

Industry Keywords

Product Knowledge EnablementSales EnablementCustomer SuccessMarketingTechnical Products

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Translate complex product knowledge into clear and compelling stories for different target audiences
Work within the Product Knowledge Enablement team at the intersection of Product, Marketing, Sales, and Customer Success
Develop audience-specific storylines and messaging for customers, employees, Sales, Marketing, and Customer Success
Further develop positioning and messaging together with Marketing
Identify technical USPs in collaboration with Product Management
Plan go-to-market activities, product launches, and releases
Define target audiences, channels, initiatives, and KPIs for go-to-market activities
Identify gaps in product communication, ICP activation, and competitive positioning, and address them operationally
Build structures and formats for Product Knowledge Enablement
Manage one direct report
Create enablement formats such as one-pagers, sales stacks, demo scripts, battlecards, training materials, and event materials

Requirements

What you’ll need

Several years of senior-level experience in Product Marketing
Experience in positioning, messaging, and storytelling
Strong technical understanding
Experience with technical products is a plus
Ability to communicate complex product content precisely, clearly, and in an audience-specific manner
Strategic thinker with a hands-on mentality
Ability to independently develop concepts as well as the content and materials required to support them
Ability to work independently and take ownership
Ability to identify relevant gaps at an early stage and drive topics forward without fully predefined tasks
Clear, assertive, and reliable communication skills
Ability to build bridges between different departments
Resilience in ambiguous situations
Strong understanding of the market, customers, and competitors

Benefits

Comp & perks

Remote-first: work from home, coworking spaces across Germany, or our modern headquarters in Cologne
Suitable hardware for your home office
Budget for ergonomic home-office equipment after the probationary period
Flexible working hours with core hours from 9:00 a.m. to 12:00 p.m.
Workation Worldwide: work from anywhere for up to 60 days per year within ±4 hours of the German time zone
Benefits budget via Probonio for meal subsidies, childcare subsidies, vouchers, or Urban Sports Club
E-vehicle leasing through FINN JobAuto
Bike leasing
Personal team gatherings once per four-month period
Summer and winter parties
Urban Sports Club
Life coaching programs
Additional health and well-being offerings
Dog-friendly office
20% employer contribution to the company pension plan
Access to a discount portal