chargecloud

Product Marketing

• Translate complex product knowledge into clear and compelling stories for different target audiences
• Work within the Product Knowledge Enablement team at the intersection of Product, Marketing, Sales, and Customer Success
• Develop audience-specific storylines and messaging for customers, employees, Sales, Marketing, and Customer Success
• Further develop positioning and messaging together with Marketing
• Identify technical USPs in collaboration with Product Management
• Plan go-to-market activities, product launches, and releases
• Define target audiences, channels, initiatives, and KPIs for go-to-market activities
• Identify gaps in product communication, ICP activation, and competitive positioning, and address them operationally
• Build structures and formats for Product Knowledge Enablement
• Manage one direct report
• Create enablement formats such as one-pagers, sales stacks, demo scripts, battlecards, training materials, and event materials

Senior Product Marketing Manager – E-Mobility